3 Reasons to Buy Ford Today

Historically, tumultuous times offer some of the best opportunities to buy stocks, and the market's current mess surely qualifies. Few industries -- save for possibly the financial sector -- have been gored as deeply as the automotive sector, but despite the dismal sales and bankruptcies at Chrysler and GM, some investors see many reasons to consider buying shares of automaker Ford (NYSE: F  ) today.

In our Motley Fool CAPS community, 7,335 investors have given a bullish or bearish opinion on Ford. Poring through the detailed information packed in pitches and other comments, I've dug up three of the top reasons why many members consider the stock a buy today:

1. Gaining market share: Since General Motors and Chrysler have been grinding their way through bankruptcy proceedings, Ford has seen its market share grow, and is even seeing big sales increases in China and Canada. Although auto sales continued to fall in June, Ford had its smallest monthly decline since July of last year and outsold Toyota (NYSE: TM  ) for the fourth straight month. 

2. Boosting production: Ford recently reported tighter inventories, down 38% from a year ago. It plans to increase its third-quarter production after seeing more demand in June, a move companies like Alcoa (NYSE: AA  ) and AK Steel (NYSE: AKS  ) like to hear, and is floating the notion that the worst is behind it and that the industry could see modest improvement in the second half of this year.

3. Innovative lineup: The Fusion has recently been making big gains in the car market against rivals Toyota Camry and Honda (NYSE: HMC  ) Accord, validating Ford's strategy to shift a larger percentage of sales from SUVs to cars. It plans to invest about $1.5 billion in new small-car facilities in emerging markets like China and India, where Tata Motors (NYSE: TTM  ) has seen continuing sales increases, and it plans to expand on its already successful Microsoft (Nasdaq: MSFT  ) Sync technology by launching it in Europe and around the world.

Of course, there's a lot more devil in the details of these buy-side opinions, which is why CAPS is such a great resource to check and balance your own analysis. You can read the bullish and bearish sides to every stock. To see what the very best CAPS members are saying now about Ford, just click on over to Motley Fool CAPS and have a look.

More Foolishness:

The Motley Fool Inside Value team looks for oversold stocks that are selling at bargain prices well below their intrinsic value. Microsoft is an Inside Value pick. To see the full list of companies recommended today, take a free 30-day trial.

Fool contributor Dave Mock still hates folding the straight flush draw, even knowing the odds. He owns no shares of companies mentioned here. The Fool's disclosure policy has been known to frequent what many would consider some of the seediest establishments.


Read/Post Comments (3) | Recommend This Article (15)

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  • Report this Comment On July 13, 2009, at 1:44 PM, kriswone wrote:

    I wonder what the ratio of bear to bull articles on Ford from MF Fool is? 60/40? 70/30? prolly 80/20?

    I feel patronized.

  • Report this Comment On July 13, 2009, at 5:25 PM, jfenlon wrote:

    Lee Iacocca is long gone, there is no reason to believe anyone like him is going to manage Ford in the near future. But - when he took over at Chrysler it was selling for less then six dollars a share. When he left it was selling for sixty-plus dollars a share. He also had to get a loan from the federal government to turn Chrysler around.

    No one named Ford is managing the company on a day-to-day basis today. Is it possible the engineers and production guys have more to say these days? I'm predicting Ford will sell for eighteen dollars a share by June 2011. I recently bought 500 shares.

  • Report this Comment On July 15, 2009, at 9:15 AM, artbtrade wrote:

    Motley Fool should post this article on the Yahoo Ford page. TaTa Motors has been upgraded recently and Ford is doing better than almost all the car manufacturers.

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