McDonald's

McDonald's serves quick meals like burgers and fries to busy people worldwide. Its restaurants offer affordable, consistent food for families and workers. The company’s drive-thru and delivery options help customers save time every day.

Menu on the Move: Products and Services

• Burgers and Sandwiches: Core menu items such as Big Mac and Quarter Pounder, appealing to a broad customer base.
• Chicken and Fish: Chicken McNuggets, McChicken, and Filet-O-Fish, targeting both children and adults.
• Breakfast: Egg McMuffin, hotcakes, and breakfast burritos, serving morning commuters and families.
• Sides and Desserts: Fries, salads, McFlurry, and shakes, complementing main meals or as snacks.
• Beverages: Soft drinks, coffee, and McCafe drinks, catering to a wide range of tastes and ages.
• Digital and Delivery Services: Mobile ordering, loyalty programs, and delivery, enhancing convenience for tech-savvy and time-pressed customers.

Supersized Footprint: Growth and Expansion

• Entered over 100 countries by 2025, reaching 45,356 restaurants worldwide.
• Opened 2,276 new restaurants in 2025, with a net addition of 1,880 locations.
• Launched digital loyalty programs in 70 markets by 2025, aiming for global customer engagement.
• Invested $3.365 billion in capital expenditures in 2025, focusing on new openings and upgrades.
• Rolled out “Accelerating the Arches” strategy, emphasizing digital, delivery, and drive-thru since 2020.

Golden Arches, Global Reach: What Makes McDonald's Stand Out

McDonald's operates a heavily franchised model, with 95% of restaurants run by independent owners. The company owns or leases most restaurant sites, supporting stable revenue from rent and royalties. Its global scale, digital platforms, and standardized systems enable consistent service and rapid adaptation to local markets.

Five Things You Need to Know

• Revenue was $26.89 billion in 2025, up 4% from 2024.
• Operating income reached $12.39 billion in 2025, up 6% year-over-year.
• Free cash flow was $7.2 billion in 2025, up 8% from 2024.
• International operations contributed 68% of operating income in 2025.

Bottom Line

McDonald's has evolved through franchising, digital innovation, and global expansion. Its adaptable model and broad menu support steady performance across changing markets.