Team Hidden Gems
Shopify (NASDAQ: SHOP) is a misunderstood company. That's exactly what has drawn Team Hidden Gems to it, leading to our over 80 recommendations in the last decade. Our earliest investments landed around $3 per share in 2016. Today's price of $134 per share makes that more than a 40-bagger (turning $25,000 into $1 million).
Many institutional investors saw Shopify as a ho-hum ecommerce toolkit with a limit on growth. But all the way through, the company has been building the operating system for online shopping, which is now being powered by AI.
- AI changes the equation: Shopify's platform now drives AI-powered shopping experiences. Traffic and orders have roughly tripled since the company rolled out its agentic tools. Merchants get a smarter storefront, and Shopify's moat deepens with every release. The brand is strengthening. But let's remember, Shopify must be the technical leader in an AGI-native world.
- Customers say wow: Second-quarter 2026 revenue climbed 34%, and Shopify now holds roughly 14% of U.S. e-commerce market share. Merchants deepen their use of the platform every time Shopify ships a new tool, and that kind of loyalty is exactly what Hidden Gems hunts for in a category leader.
Tom Gardner's five-year price target for Shopify is $256.88, nearly 100% above today's price. Were you to buy shares today, we think you'd have a good shot at 13% yearly returns through 2031. No guarantees!