Sinclair

Sinclair brings local news, sports, and entertainment to millions of U.S. homes. Its TV stations and digital platforms help people stay informed and entertained. Businesses use Sinclair’s advertising services to reach broad audiences efficiently.

What’s on the Sinclair Menu?

• Local Media (87.5% of 2025 revenue): Operates 179 TV stations in 81 U.S. markets, providing local news, sports, and entertainment to households and advertisers.
• Tennis Segment: Runs Tennis Channel, streaming services, and digital platforms, offering live tennis events and related content to sports fans. In 2025, Tennis segment revenue was $265 million.
• Digital Advertising & Marketing: Offers digital ad tech and marketing services for businesses seeking targeted, multi-platform campaigns.
• Technical Services: Provides broadcast systems and NextGen TV (ATSC 3.0) technology to media companies and partners.
• Other Investments: Includes real estate, venture capital, and direct investments in technology and communications sectors.

Sinclair’s Growth Playbook

• Acquired Digital Remedy (marketing tech) and new station licenses in 2024–2025.
• Expanded NextGen TV initiatives through the EdgeBeam Wireless joint venture in 2025.
• Launched new podcasts and digital content in 2024–2025 to reach younger audiences.
• Renewed major network and streaming distribution deals, including with NBC and YouTube TV in 2025.
• Sold several TV stations and rebranded its digital marketing agency in 2025.

What Makes Sinclair Stand Out?

Sinclair combines national reach with a strong local presence, producing over 2,300 hours of local news weekly. Its multi-platform approach spans traditional TV, streaming, and digital, serving both viewers and advertisers. The company invests in new broadcast technology and digital services to adapt to changing media habits.

Five Things You Need to Know

• Revenue was $3.17 billion in 2025, down 10.7% from 2024.
• Local Media segment made up 87.5% of 2025 revenue.
• Net loss was $112 million in 2025, compared to $310 million profit in 2024.
• Operating margin fell to 5.5% in 2025 from 15.5% in 2024.
• Cash position was $866 million at year-end 2025; total debt was $4.38 billion.

Bottom Line

Sinclair has evolved from a traditional broadcaster to a multi-platform media company. Its mix of local news, sports, and digital services shows adaptability in a changing industry.