Brunswick

Brunswick makes engines, boats, and marine electronics for leisure and commercial users. Its products help people enjoy boating, fishing, and water sports safely and easily. The company also offers club memberships for shared boat access, making boating more accessible.

Products and Services

• Propulsion Systems (39.6% of 2024 revenue): Outboard and inboard engines for boats, serving boat builders, dealers, and governments.
• Engine P&A: Replacement parts, electronics, and consumables for marine and recreational vehicles, sold to retailers and manufacturers. In 2024, Engine P&A generated net sales of $1,160.8 million.
• Navico Group: Marine electronics, batteries, and power management for navigation, safety, and comfort on boats. In 2024, Navico Group generated net sales of $800.2 million.
• Boat segment: Sport boats, fishing boats, pontoons, and cruisers for individuals, families, and commercial operators. In 2024, the Boat segment generated net sales of $1,553.5 million.
• Freedom Boat Club: Membership-based boat sharing, offering access to boats at over 400 locations.

Growth and Expansion

• Acquired Fliteboard (eFoiling technology) in 2023 to expand electric watercraft offerings.
• Added new Freedom Boat Club franchises in Southeast Florida in 2024.
• Launched over 100 new products in 2024, including electric outboards and advanced marine electronics.
• Expanded global dealer network to over 19,000 locations by 2024.
• Invested in solar installations and energy efficiency upgrades at manufacturing sites in 2024.

What Makes Brunswick Stand Out

Brunswick operates a global network, reaching customers through 19,000 dealers and the world’s largest boat club. The company integrates engines, electronics, and boats, offering bundled solutions for both consumers and businesses. Its focus on electric propulsion, digital technology, and shared access models supports adaptability in a changing market.

Five Things You Need to Know

• Net sales were $5.24 billion in 2024, down 18.2% from 2023.
• Propulsion segment made up 39.6% of 2024 net sales.
• International sales were $1.69 billion in 2024, 32% of total sales.
• Operating earnings were $311.6 million in 2024, down 57.6% year-on-year.
• Free cash flow was $284.3 million in 2024, down 39.9% from 2023.

Bottom Line

Brunswick has evolved from a traditional boat maker to a diversified marine technology company. Its broad product range and global reach help it adapt to changing consumer and industry needs.