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Harley-Davidson

(NYSE) HOG

Current Price$27.91
Market Cap$2.80BMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.
Since IPO (1986)+12,980%
5 Year-31%
1 Year+16%
1 Month+5%
Harley-Davidson last closing stock price
MetricPriceDate
Last closeUSD 26.582026-07-17
Harley-Davidson stock price return by period
PeriodPrice returnPrice at period startPeriod start date
1 week+5.73%USD 25.142026-07-10
1 month+4.6%USD 25.412026-06-17
3 month+14.03%USD 23.312026-04-17
Year to date+32.1%USD 20.122025-12-31
1 year+16%USD 22.912025-07-17
3 year-20.13%USD 33.282023-07-18
5 year-31.18%USD 38.622021-07-16
Since inception+12,980.13%USD 0.201986-07-08

Harley-Davidson Financials at a Glance

Market Cap

$2.80BMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.

Revenue (TTM)

$4.32B

Net Income (TTM)

$230.41M

EPS (TTM)

$1.76

P/E Ratio

15.09

Dividend

$0.74

Beta (Volatility)

1.17 (Average)

Price

$27.91

Volume

136,891

Open

$27.43

Previous Close

$27.91

Daily Range

$26.96 - $28.03

52-Week Range

$17.09 - $31.25

Estimated Earnings Date

Jul 23, 2026

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About Harley-Davidson

Harley-Davidson makes motorcycles for people who want to travel on two wheels. They also provide loans and insurance to help riders buy their bikes. The company sells its products through a global network of independent dealers.

What's in the Showroom?

  • Motorcycles: Touring, cruiser, and sport bikes for global riders; generated $1.06 billion in revenue in Q1 2026.
  • Financial Services: Loans and insurance for buying motorcycles; contributed $111.9 million in revenue in Q1 2026.
  • LiveWire: Electric motorcycles and products for modern riders; accounted for $5.1 million in revenue in Q1 2026.

Strategic Moves and Growth

  • Established a Forward Flow Agreement to sell retail loans to partners through 2030.
  • Consolidated LiveWire Group, Inc. to expand into the electric vehicle market.
  • Renewed a $1.50 billion U.S. Conduit Facility in October 2025 to support lending.
  • Redeemed €700 million in medium-term notes in March 2026 to manage debt.

How the Business Stands Out

Harley-Davidson operates a global distribution network across North America, Europe, and Asia-Pacific. The company integrates motorcycle design and manufacturing with an internal finance division for riders and dealers.

By the Numbers

  • Revenue was $1.17 billion in Q1 2026, down 11.8% from Q1 2025.
  • Net income hit $24.8 million in Q1 2026, down 81.4% from Q1 2025.
  • Operating cash flow reached -$228 million in Q1 2026, worsened from $141.5 million in Q1 2025.
  • Free cash flow hit -$259.8 million in Q1 2026, worsened from $111.6 million in Q1 2025.
  • The P/E (price-to-earnings) ratio rose to 22.4 in Q1 2026 from 5.9 in Q1 2025.

Bottom Line

Harley-Davidson has expanded from traditional heavy motorcycles into electric vehicles and financial services. This evolution allows the company to reach new riders while managing the high costs of vehicle manufacturing.

AI Generated • May 25, 2026

Industry

Automobiles

Employees

5,500

CEO

Arthur Francis Starrs, III

Headquarters

Milwaukee, WI 53208, US

HOG Financials

Key Financial Metrics (TTM)

Gross Margin

24.88%

Operating Margin

6.39%

Net Income Margin

5.34%

Return on Equity

7.04%

Return on Capital

6.24%

Return on Assets

3.18%

Earnings Yield

6.63%

Dividend Yield

2.77%

Payout Ratio

36.89%

Stock Overview

Market Cap

$2.80BMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.

Shares Outstanding

105.27M

Volume

136.89K

Avg. Volume

2.79M

Financials (TTM)

Gross Profit

$1.07B

Operating Income

$275.91M

EBITDA

$526.83M

Operating Cash Flow

$199.37M

Capital Expenditure

-$155.50M

Free Cash Flow

$43.87M

Cash & ST Invst.

$1.81B

Total Debt

$2.20B

Harley-Davidson Performance Analysis

Harley-Davidson annual revenue and year-over-year revenue growth by fiscal year
Fiscal yearPeriod endRevenueYoY growth
20222022-12-31USD 5,755,130,0007.8%
20232023-12-31USD 5,836,478,0001.4%
20242024-12-31USD 5,186,802,000-11.1%
20252025-12-31USD 4,473,175,000-13.8%
Harley-Davidson sequential (quarter-over-quarter) revenue growth by fiscal quarter
Fiscal quarterPeriod endQoQ growth
Q22025-06-30-1.7%
Q32025-09-302.6%
Q42025-12-31-63.0%
Q12026-03-31136.3%
Harley-Davidson annual diluted earnings per share and year-over-year EPS growth by fiscal year
Fiscal yearPeriod endDiluted EPSYoY growth
20222022-12-31USD 4.9618.4%
20232023-12-31USD 4.87-1.9%
20242024-12-31USD 3.44-29.3%
20252025-12-31USD 2.78-19.1%
Harley-Davidson sequential (quarter-over-quarter) diluted earnings per share growth by fiscal quarter
Fiscal quarterPeriod endQoQ growth
Q22025-06-30-17.8%
Q32025-09-30252.3%
Q42025-12-31-178.7%
Q12026-03-31109.0%

Revenue Growth Rate

Annual and quarterly growth comparison

Earnings Per Share Growth Rate

Annual and quarterly EPS growth comparison

Quarterly Performance

Name
Q1 2026YOY CHG

Revenue

$1.17B

-11.8%

Gross Profit

$346.36M

-26.2%

Gross Margin

29.54%

N/A

Market Cap

$2.80BMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.

N/A

Market Cap/Employee

$508.73K

N/A

Employees

5,500

N/A

Net Income

$24.77M

-81.4%

EBITDA

$89.76M

-60.5%

Quarterly Fundamentals

Name
Q1 2026YOY CHG

Total Cash

$1.81B

-6.5%

Total Debt

$2.20B

-70.1%

Accounts Receivable

$1.90B

-26.9%

Inventory

$622.19M

-12.7%

Long Term Debt

$1.20B

-76.0%

Short Term Debt

$996.93M

-57.4%

Return on Assets

3.18%

N/A

Return on Invested Capital

5.79%

N/A

Free Cash Flow

-$259.81M

-332.9%

Operating Cash Flow

-$228.02M

-261.1%

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Questions About HOG

What is the current price of Harley-Davidson?

Harley-Davidson is trading at $27.91 per share.

What is the 52-week range for Harley-Davidson?

Over the past 52 weeks, Harley-Davidson has traded between $17.09 and $31.25.

How much debt does Harley-Davidson have?

As of the most recent reporting period, Harley-Davidson reported total debt of $2.20B.

How much cash does Harley-Davidson have on hand?

Harley-Davidson reported $1.81B in cash and cash equivalents in its most recent financial results.

What is Harley-Davidson’s dividend yield?

Harley-Davidson currently has a dividend yield of 2.77%.

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