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Harvard University is well-known for wanting only the best. When it comes to investing, so should you.

I'm not here to talk about how you can emulate the way the university has invested its endowment money. Instead, I'd like to suggest that you invest your dollars the way that the Harvard admissions office (and many others) invest in people.

The market holds thousands of stocks, and they're not all equally attractive. Make sure that your portfolio is invested in the companies that seem like the biggest bargains, inspire the greatest faith, and hold the best promise of strong future performance.

Try ranking your stock holdings, and the stocks that you'd like to buy, in order of your confidence in them. Then ask yourself to what degree your money is invested in your best ideas.

Good scores
Admissions offices seek candidates with good SAT scores and grades. We should scope out stocks with good scores and numbers, too.

Our Motley Fool CAPS community offers one great way to look for highly rated companies. Our community members offer considerable commentary and insight on the highest-rated "watercooler stocks." CAPS' most talked-about stocks recently included Applied Materials (Nasdaq: AMAT  ) , Foster Wheeler (Nasdaq: FWLT  ) , and Sigma Designs (Nasdaq: SIGM  ) .

You can also screen in CAPS for highly rated companies with attractive traits, such as high returns on equity (ROE) and solid earnings growth rates. Here are just a few examples:

Company

CAPS stars (out of 5)

Return on Equity

3-Yr. Avg. EPS Growth Rate

Precision Castparts (NYSE: PCP  )

****

17%

21%

LabCorp (NYSE: LH  )

****

26%

12%

Infosys Technologies (Nasdaq: INFY  )

*****

27%

16%

Flowserve (NYSE: FLS  )

****

25%

62%

Data: Motley Fool CAPS.

Of course, simple screens can be a good way to start your due diligence, but you'll want to delve deeper into further research before you make any investing decisions.

Mix things up
Admissions offices also like to see applicants with impressive histories and good recommendations. Similarly, we should seek out well-regarded companies with solid track records.

Look for companies showing steady improvement over time, and make sure that any recent strength it may have shown isn't a short-lived fluke. In particular, you want to find companies that can maintain their profit margins, pay down debt, and grow revenue and earnings at a healthy, sustainable clip.

And just as an admissions office aims to build a varied student body, you'll want to ensure a diverse selection in your own portfolio. Casting a wider net for good investments increases your odds of finding winning stocks. Large companies can add stability; small ones can grow faster. Dividend payers juice your returns with additional income, while international holdings can protect you against a downturn in domestic marikets. Just make sure you're not overweighted in any particular industry; otherwise, if it gets whacked, so will you.

All CAPS, no gowns
CAPS is packed with comments on thousands of stocks, contributed by thousands of participants. You can also see how highly rated each commenter is, so you'll be able to assess each opinion accordingly. And if you don't find unanimous support for a company you've come to greatly admire, that's okay. Currently unloved companies often make the best bargains.

Finally, remember that there are big stakes involved here. Harvard has a great reputation to maintain. It wants the students it admits to succeed in life, thus reflecting well on the school. Similarly, a successful selection of stocks in your portfolio won't just reflect well on you -- it'll also give you decades of financial security.

The Steve Jobs Betrayal
You may already know that in the final year of his life, Jobs revealed a stunning betrayal — and told his biographer, "I will spend my last dying breath... and every penny of Apple's $40 billion in the bank to right this wrong." What was it that made Jobs so irate — and why could it make a few in-the-know investors some major profits over the coming months and years?

Enter your email address below to find out what made Jobs so enraged!

Longtime Fool contributor Selena Maranjian does not own shares of any companies mentioned in this article. Sigma Designs is a Motley Fool Rule Breakers pick. LabCorp and Precision Castparts are Motley Fool Stock Advisor recommendations. The Fool owns shares of Flowserve. Try any of our investing newsletters free for 30 days. The Motley Fool is Fools writing for Fools.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On January 22, 2010, at 5:31 PM, Danley2011 wrote:

    Great article. I love the reference to treating stocks the way you would college applicants. Being a pre-medical student, I understand what top medical colleges look for in applicants. Applying the same logic to picking stocks for a solid portofolio may seem painfully obvious, but is nonetheless incredibly appropriate in times like these.

    Fool on!

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Related Tickers

5/25/2012 4:04 PM
LH $85.73 Up +0.87 +1.03%
Laboratory Corpora… CAPS Rating: *****
PCP $165.70 Down -2.57 -1.53%
Precision Castpart… CAPS Rating: *****
SIGM $5.84 Up +0.05 +0.86%
Sigma Designs CAPS Rating: ***
INFY $42.46 Down -0.72 -1.67%
Infosys Technologi… CAPS Rating: ****
AMAT $10.54 Up +0.16 +1.54%
Applied Materials,… CAPS Rating: ****
FLS $105.93 Down -2.07 -1.92%
Flowserve Corp CAPS Rating: *****
FWLT $18.82 Down -0.16 -0.84%
Foster Wheeler Ltd… CAPS Rating: ****

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