We're past the halfway mark on the 2018 World Cup, which began June 14 and won't wrap up until July 15. Already, we've seen some surprises -- America's failure to qualify, Germany's ignominious exit before the Round of 16, and Argentina's failure to advance from it, to name just a few.
No one's certain which country's team will win, but we can already spot some winners among the many companies capitalizing on this worldwide spectacle, which has cost Russia $14 billion to host, according to Russian media group RBK. That would make the 2018 World Cup the most expensive in history.
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