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What Is a White Label Product?

By Jeremy BowmanUpdated Oct 19, 2025 at 9:42 PM

Key Points

  • White-label products are sold by retailers but made by third parties, allowing price undercutting.
  • Retailers branding white-label products themselves foster customer loyalty by exclusivity.
  • Private-label products are exclusive to one retailer, differing from more common white-label goods.

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