When it comes to movie services, Amazon
Yes, the rumors keep flying that Amazon's going to do something pretty hip with video (I've noted such rumors before), and yet another rumor splashed across the Internet late last week in regard to ongoing negotiations with movie studios.
Amazon is apparently in talks with Viacom's Paramount Pictures, General Electric's
Amazon is one of the most interesting contenders in the race for digital dominance, but unfortunately it seems that its clever ideas have fallen on deaf ears lately. However, Amazon's Digital Locker -- an element I have found interesting in the past -- could just as easily serve as a repository for other kinds of digital content as it could for customers' digital-movie purchases.
This all bears a striking resemblance to Apple's
Many of the articles about the movie rumors are also pointing out that discounters like Wal-Mart
Some of the buzz around the Internet makes Amazon's attempts sound like an inevitability, but it's not a done deal yet. These negotiations won't be an easy task. However, if Amazon can pull this off, it will help the company play catch-up in the digital-content wars, an area where Amazon should excel. And excelling is something that Amazon investors really want to see.
Alyce Lomax does not own shares of any of the companies mentioned.