Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



Marvel Is a Screaming Buy

OK, I'll say it if no one else will. Even with Monday's 18% run, arising from a blockbuster third-quarter earnings report, Marvel Entertainment (NYSE: MVL  ) is a screaming buy. Period.

Here's why:

Components of Adjusted Cash From Operations

Trailing 12 Months*




Reported net income





Depreciation and amortization





Amortization of financing costs





Deferred revenue





Film production costs





Borrowings from film facility





Capital expenditures





Adjusted Operating Cash Flow





*Numbers in thousands.
Sources: Marvel press releases, SEC filings.

Yeah, I know, $132 million is less than $194 million. But who cares? Marvel had managed just $25.3 million in trailing adjusted cash from operations through its first quarter.

In other words, Marvel is raking in moola like Venom after a string of Lower Manhattan bank robberies. And not a single penny of that cash flow is from self-produced movies.

Oh, Mickey, you're so fine -- but so is Spidey
What this means is that Marvel has a massive licensing business that should continue to thrive, even as Marvel Studios cranks out Iron Man next May, followed by The Incredible Hulk in June.

How massive is it? Ask the editors at LICENSE magazine. According to this article (downloads a PDF file), Marvel is the world's sixth-most valuable licensing brand, accounting for an estimated $4.8 billion in retail sales. Disney (NYSE: DIS  ) , Viacom (NYSE: VIA  ) , and Phillips-Van Heusen are among the handful of brands to account for more.

No one should be surprised, then, that hundreds of companies are leaning on Spidey to earn them more. Crocs (Nasdaq: CROX  ) is putting Marvel characters on its signature clogs, for example. And the Al Ahli Group is spending $1 billion to welcome Captain America to Dubai.

But, in Q3, it was Spidey who dazzled investors. Licensing revenue from Marvel's Spider-Man joint venture with Sony (NYSE: SNE  ) nearly touched $100 million through the first nine months of the year, up from $3.5 million during the same period in 2006.

Margins also improved by double digits across the board, thanks in part to another lucrative licensing deal -- this one with Hasbro (NYSE: HAS  ) , which has committed to spending more than $200 million to make toys out of Marvel characters.

Take another look at those numbers
Surely, bears will point out that even with its rich licensing business, Marvel faces a huge hurdle with self-produced films. They're not entirely wrong. The comic-book king has already borrowed more than $200 million to produce Iron Man and The Incredible Hulk.

If neither film makes money, Marvel could lose the movie rights to both characters and eight others. But I just don't see that happening. I've done the math.

According to this presentation (downloads a big PDF file), a self-produced Marvel film that costs $130 million to make and that earns $150 million at the domestic box office would produce $62 million in operating profit.

If that's true, then perceived busts Fantastic Four: Rise of the Silver Surfer, produced by News Corp.'s (NYSE: NWS  ) 20th Century Fox, and The Hulk, produced by Universal, would have earned more than $50 million each for Marvel as self-produced films.

My point? Maybe Marvel's movie business isn't as risky as the Street thinks.

And if it is? So what? Marvel today trades for roughly 16.8 times is adjusted cash from operations, or about in line with historic norms. What that means is investors buying today are getting the new Marvel Studios business for zero. Nada. Zilch.

You and I both know that's a screaming bargain. Will you have the guts to take Mr. Market up on it?

Read/Post Comments (0) | Recommend This Article (60)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 539845, ~/Articles/ArticleHandler.aspx, 10/22/2016 4:19:08 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 19 hours ago Sponsored by:
DOW 18,145.71 -16.64 -0.09%
S&P 500 2,141.16 -0.18 -0.01%
NASD 5,257.40 15.57 0.30%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

12/31/2009 4:00 PM
MVL.DL $54.08 Down +0.00 +0.00%
Marvel Entertainme… CAPS Rating: ****
CROX $7.86 Down -0.20 -2.48%
Crocs CAPS Rating: **
DIS $93.03 Up +1.00 +1.09%
Walt Disney CAPS Rating: *****
FOX $25.91 Up +0.55 +2.17%
Twenty-First Centu… CAPS Rating: ***
HAS $82.81 Up +0.34 +0.41%
Hasbro CAPS Rating: ****
SNE $32.11 Down -0.61 -1.86%
Sony CAPS Rating: ***
VIA $42.05 Up +1.10 +2.69%
Viacom CAPS Rating: ***