Iron Man Spotted in Japan

Watch stocks you care about

The single, easiest way to keep track of all the stocks that matter...

Your own personalized stock watchlist!

It's a 100% FREE Motley Fool service...

Click Here Now

Were I to ask you to name a global brand, you'd likely give me Coca-Cola (NYSE: KO  ) , or Nike (NYSE: NKE  ) , or maybe even IBM (NYSE: IBM  ) . All three generate significant revenue from overseas markets. Nike is even one of Asia's most admired firms. You may soon be able to add Marvel Entertainment (NYSE: MVL  ) to that list. Marvel is teaming with legendary Japanese studio Madhouse to create four anime series based on its characters for release in spring of 2010.

Call it another victory for Marvel fast-moving marketing machine that, as of May, was booking 80-100 new licensing contracts per quarter. The wins jut keep coming. THQ (Nasdaq: THQI  ) recently agreed to a video game deal. Lions Gate (NYSE: LGF  ) acquired the broadcast rights to the animated series Wolverine & The X-Men. Sony (NYSE: SNE  ) is working on a movie spin-off of the Spider-Man franchise based on the villain Venom, played by Topher Grace in Spider-Man 3.

Licensing is a massive business for Marvel. But is this licensing deal a good one? Comic book aficionado and Foolish editor Nathan Alderman isn't so sure. "Honestly? I think it'll have about as much impact as that live-action Japanese Spider-Man series Marvel did back in the '70s. Or the French co-produced FF series they did a few years back. Marvel's known for throwing everything at the wall to see what sticks," he wrote in a chat with me this morning.

Probably true. But if we know anything about Marvel it's that the company makes money even when it doesn't produce quality content. And quality issues in some films -- Elektra, anyone? -- hasn't prevented the brand from expanding to Dubai and elsewhere.

In Japan, where fire-breathing monsters and giant robots are cultural icons, Iron Man should get a fair shot. That's all Marvel's Mighty Marketing Machine needs.

Get your clicks related Foolishness: contributor Tim Beyers owned shares of IBM and Marvel -- and had positions in Marvel LEAPs -- at the time of publication. He hunts for tech's best as a contributor to Motley Fool Rule Breakers.

Marvel is a Stock Advisor selection. Coca-Cola is an Inside Value pick. Try either of these market-beating services free for 30 days. There's no obligation to subscribe.

The Motley Fool's disclosure policy is a hero to your portfolio.

Read/Post Comments (0) | Recommend This Article (3)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 713733, ~/Articles/ArticleHandler.aspx, 10/28/2016 10:18:11 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated Moments ago Sponsored by:
DOW 18,194.23 24.55 0.14%
S&P 500 2,131.58 -1.46 -0.07%
NASD 5,211.49 -4.49 -0.09%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

12/31/2009 4:00 PM
MVL.DL $54.08 Down +0.00 +0.00%
Marvel Entertainme… CAPS Rating: ****
IBM $153.80 Up +0.45 +0.29%
IBM CAPS Rating: ****
KO $42.25 Up +0.13 +0.31%
Coca-Cola CAPS Rating: ****
LGF $20.22 Up +0.44 +2.22%
Lions Gate Enterta… CAPS Rating: ****
NKE $52.20 Up +0.31 +0.60%
Nike CAPS Rating: *****
SNE $31.49 Down -0.04 -0.13%
Sony CAPS Rating: ***
THQIQ.DL $0.00 Down +0.00 +0.00%
THQ, Inc. CAPS Rating: **