A major oversight at Netflix
Once Netflix completes the rollout of its second-generation media player that is powered by Microsoft's
This isn't all-inclusive of the Apple world. Owners of older Macs fueled by the PowerPC architecture that IBM
One can always argue that this isn't a necessary move. Netflix has been working hard at shaking enough hands in the home theater space -- with companies like Roku, Microsoft's Xbox 360, LG, and Samsung -- to give subscribers direct delivery of Web-streamed celluloid, regardless of their computing choices.
I disagree. Mac users weren't happy to be subsidizing a service that wasn't available on their computers. Netflix wasn't giving Mac owners a price break on their subscriptions. Since Hastings sits on the Microsoft board of directors, it just didn't look right to conspiracy theorists.
A few years ago, diehard Apple buffs could be brushed off as a niche audience. That is no longer the case. As Apple points out during this month's rollout of new MacBooks, the company is now accounting for 17.6% of retail market share in terms of units -- and a whopping 31.3% of the market in terms of revenue.
Making its streaming service available on Macs required lots of hoop-jumping, but if Netflix is serious about being the country's choice for filmed entertainment consumption, those are hoops worth jumping through.