Remain True to Your Core Investing Principles

What is your fundamental investing style? We're not talking about whether you're a "value," "growth," "Rule Breaker," or "head-in-the-sand" type, but the essential label that defines the way you manage your money.

In other words: Are you an investor? Or are you a speculator?

First, a quick refresher:

  • Investors buy into solid businesses in the expectation that we will be rewarded over time via share price appreciation, dividends, or share repurchases.
  • Investors don't try to time the market, and we certainly don't speculate when we buy stocks. Speculation is what Wall Street traders do -- incidentally, the same Wall Street traders who destroyed billions of dollars of value at Lehman Brothers, Bear Stearns, and AIG (NYSE: AIG  ) .
  • Investors recognize that game-changing events sometimes -- but not always -- require immediate action. So when the markets occasionally convulse, calling into question the soundness of the companies in our portfolio, we rationally assess what it all means for each holding's long-term financial health.
  • Lastly, as investors, we constantly remind ourselves that we're in it for the long haul -- through all the hand-wringing and belt-tightening.

So, are you or aren't you?
During times like these, even the strongest-willed investors unconsciously drift into speculator/trader territory. They grab the nearest lamppost until their knuckles turn white, and when they think the coast is clear, they make a mad dash toward the nearest exit.

Can you blame them?

It's hard not to feel like helpless bystanders watching Extreme Market Makeover from our armchairs -- because in many ways, we are. We can't control what the market does any more than we can control the weather. Emotions are ruling the day. And emotional investing rarely leads to successful investing.

But we investors know that plenty of factors are completely under our control -- important things like what and when to buy, sell or hold; how much money to commit; how long to stick with it; and under what circumstances we'll reconsider each of these things.

Still, there's a big difference between believing and doing. Hence, a lot of people who call themselves investors are acting a lot like speculators these days. These people bought commodities at all-time highs, through stocks like Arch Coal (NYSE: ACI  ) or Southern Copper (NYSE: PCU  ) .

As a result, the long-term prospects of fantastic businesses are getting very little consideration. Remember the old adage: "Price is what you pay; value is what you get." It applies to the current situation in spades. Yet this point seems to have slipped a lot of people's minds.

Investors know that what we've seen happen during the past several weeks is a wholesale revaluation of almost all companies' share prices downward. Note that we said share prices, not values. There's a big, big difference between the two. Investors know the difference. Speculators do not.

A simple exercise for those moments of weakness
We know that acting like a bona-fide investor is no small feat these days. It requires constant, conscious vigilance, and daily (sometimes hourly) reminders of what it really means. When you feel yourself slipping into a speculative frame-of-mind, try this simple exercise:

Take your worst-performing investment to date or, really, any investment that is interrupting your sleep. Write down why you bought the business in the first place. Ask yourself: What did I find attractive about it at the time? Has any of that fundamentally changed?

If you own shares of Chipotle (NYSE: CMG  ) (NYSE: CMG-B  ) , for instance, chances are you bought them because you think the company's casual-dining formula will succeed over time. That reason more than likely still applies, although the company may be facing some near-term headwinds. But the price is now much, much lower, though the company remains the same.

Long-term investors thrive on this opportunity: the chance to buy the same business for much cheaper. Simply by dollar-cost averaging, you should be able to lower your cost basis considerably in companies you already own. (Yet another thing investors love.)

Granted, it's not easy to make yourself see those gut-wrenching dips in a positive light.

But remember: Short term gyrations in the stock market have little relevance to winning long-term investments and long-term wealth generation.

That's exactly how an investor thinks. And that's exactly what you are -- an investor.

For more in our "What Investors Should Be Doing Right Now" Special Report:

Andrew Sullivan, Dan Dzombak, Dayana Yochim, Nick Crow, and Wade Michels contributed to this report. Andrew owns shares of Chipotle. Chipotle is a Motley Fool Hidden Gems and Rule Breakers recommendation. The Motley Fool is investors writing for investors.


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Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On October 29, 2008, at 7:10 PM, SmartStop wrote:

    I don't understand this quote: "Granted, it's not easy to make yourself see those gut-wrenching dips in a positive light."

    I think the rules have changed and buy-n-hold is a terrible investment strategy. Certainly, there was a tremendous amount of research back in the 70s and 80s showing that buy-n-hold and income-averaging paid off "in-the-long-run," but a number of things have changed: 1) technology, which enables larger and more dramatic valuation impact, 2) globalization, which allows huge in-and-out flows of capital to happen rapidly, and 3) the long-run aint long-enough for a big segment of the population (baby boomers).

    Take a look at some research Chuck LeBeau did, here: http://smartstops.net/LearnMorePages/ExitStrategyComparisons...

    In my opinion, if you're over 35 and still ascribing to buy-n-hold, you're in for a rough retirement. And forget about any expensive hobbies.

    A better approach is to use technology to help you buy AND to help you set dynamic exits. Trailing stops are a joke, but there are other, 21st century alternatives. It is never right to endure "gut-wrenching" loses, especially at my age.

    Remember Warren Buffets two rules of investing:

    1) never lose money, and

    2) never forget rule number 1...

  • Report this Comment On October 30, 2008, at 10:03 PM, Clint35 wrote:

    Who's Chuck LeBeau? If I go to that site is he going to try to sell me something? How do those 21st century alternatives ensure you accomplish rule #1 or rule #2? The 3 reasons you cited for buy-n-hold being a terrible strategy, they don't prove anything. Since you mentioned Mr. Buffet's rules of investing let me ask you this; if buy and hold is such a bad strategy why is he doing so well? How long has he held on to Coke, American Express, and Wells Fargo?

  • Report this Comment On November 02, 2008, at 11:42 PM, swgwang wrote:

    Seriously,..you think Warren Buffet is a buy and hold investor? Buy and hold is based on a statistic example of the past. The industry has you convinced. Think about it real hard..................

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