I have been predicting general market trends for the year ahead, but now let's dig into some actual stock picks.
2009 is definitely going to be an interesting year for investors. Even if the economy's funk deepens -- as many expect -- equities are unlikely to bleed as badly as they have in 2008. There is a lot of pessimism already baked into the stock market's weighing machine.
This doesn't necessarily mean that stocks will bounce back in a major way. However, now is a good time to begin exploring equities that have been roughed up in 2008, yet have a good story to tell in 2009, even if the recession grows.
I have a few to share, just to get the ball rolling. Then I'll ask you to take over.
1. TASER International
It has been all downhill since "don't Taze me, bro." The company's latest quarter was a stinker. Revenue fell and profits took a precipitous tumble. Inventory levels rose sharply, and that's never a good thing when you have a trendy security product to sell.
The stun-gun maker is also a litigation magnet, and that's always a heavy burden even if the company has a good track record in the courtroom.
So why should anyone expect TASER to bounce back next year? It's about the product. Economic slumps go hand in hand with increases in crime. Folks get more desperate when mouths are harder to feed. Smith & Wesson's
TASER weaponry isn't cheap, but there are reasons why police officers and lay consumers are drawn to the stun guns as a typically non-lethal alternative to stocking up on guns.
2. Dice Holdings
It has been nothing but snake eyes since Dice went public two summers ago at $13 a pop. Dice runs niche-specific job sites like ClearanceJobs.com for folks with active security clearance, eFinancialCareers.com in the financial services space, and its namesake Dice.com that specializes in tech job listings.
The stock has tanked since the IPO, but the company is still growing. It has beaten Wall Street expectations in each of this year's first three quarters. Analysts see revenue and earnings taking a dip in 2009, but I don't see it that way at all.
Market-watching firm Challenger, Gray & Christmas predicts that more than a million jobs will be cut next year. Even companies that appear to be doing well are tightening their belts and announcing layoffs.
This may not seem like a cheery scenario for a company like Dice, but it's actually the perfect growth catalyst for companies like Dice and larger players like Monster and Yahoo!'s
3. Netflix
I have already made my case for Netflix as a winner in a recession. Subscription-based products are typically early cuts in the belt-tightening process, but Netflix is different. Its unlimited, home-based DVD rental model is just the ticket to see homebodies through the downturn.
Netflix offers an attractive value proposition, and that's before we even consider the company's broadband streaming of 12,000 titles that it offers at no additional cost to subscribers.
Companies that provide cheap cinematic escapes like Netflix and Blockbuster
The market apparently agrees. Unlike TASER and Dice, which have shed more than half of their value in 2008, Netflix is that rare bird trading higher.
|
Dec. 31, 2007 |
Dec. 19, 2008 |
Change |
|
|---|---|---|---|
|
TASER |
$14.39 |
$4.99 |
(65%) |
|
Dice |
$7.99 |
$3.73 |
(53%) |
|
Netflix |
$26.62 |
$27.69 |
4% |
It's your turn now
There are many ways to play the recession, of course. Food and health-care stocks are typically seen as defensive plays. Some feel that a widening funk will lead to a diminishing dollar, so foreign stocks and gold may be in order. Naturally the most ardent bears will just short stocks, buy puts, or roll with bear-centric exchange-traded funds.
What are you buying to brace yourself for 2009? I want to know. Post your thoughts in the comment box below and I'll come back in a few days to discuss your best ideas.
Other stories to read before the ball drops:
