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3 Strategies for Superior Returns

In the past few months, the S&P 500 has both hit a 13-year low and rallied some 40% off of that point.

Given that volatility, the questions on many people's minds include:

  • Is this rally real, or are things going to collapse again?
  • If there is another collapse, how far down can it go?
  • What should I be doing?

While there are signs that the economy may be considering recovery, the underlying problems haven't been solved yet. And that means no one can really predict what's going to happen from here.

But according to data collected by Yale University's Dr. Robert J. Shiller, of Case-Shiller index fame, an S&P 500 index level of 330 is not entirely out of the question.

Now that I have your attention
Yes, I said "330," as in a 65% drop from here.

In his book Irrational Exuberance, Dr. Shiller collected more than 130 years of S&P 500 index, earnings, and inflation data. He then looked at inflation-adjusted index prices and earnings and calculated 10-year price-to-earnings ratios.

That is, he used a 10-year earnings average to smooth out the highs and lows from normal business cycles, leaving just the bubbles. And when he looked over time, he found the following:

Position in Cycle

Year

Adjusted 10-Year P/E

Peak

1901

25.24

Trough

1920

4.78

Peak

1929

32.56

Trough

1932

5.57

Peak

1966

24.06

Trough

1982

6.64

Peak

1999

44.20

Today

End of May 2009

15.53

Source: IrrationalExuberance.com, run by the Cowles Foundation for Research in Economics and International Center for Finance, Yale University. Includes updated data.

Over the past century or so, there were four major bubbles, with peaks in 1901, 1929, 1966, and 1999. The average adjusted 10-year P/E for the bottoms coming down from the first three is 5.66. For the S&P 500 index to reach that level, it would have to fall to 329.

What would a 65% drop mean for some of the biggest names in the S&P?

Company

Recent Price

65% Drop

P/E After a 65% Drop

Altria (NYSE: MO  )

$17.35

$6.07

4.10

Amazon.com (Nasdaq: AMZN  )

$79.77

$30.48

19.54

McDonald's (NYSE: MCD  )

$59.08

$20.68

5.40

Procter & Gamble (NYSE: PG  )

$52.41

$18.34

4.19

Wells Fargo (NYSE: WFC  )

$25.66

$8.98

11.82

The world is not ending!
Looking at those prices, you might think so. But even recognizing that the market may reverse course again and hit lows that we sweat to think about doesn't mean you should avoid the market.

Really.

Dr. Jeremy Siegel of the Wharton School of the University of Pennsylvania has demonstrated that the stock market is the best long-term grower of wealth -- better than cash, bonds, or even gold, no matter what kind of volatility, bubbles, and crashes we endure along the way.

And that means you need to be in it. Always. Even when we're looking at the possibility of unprecedented lows.

Take advantage of it -- don't be ruled by it
Many people were surprised by the size of the drop last fall and winter, and many others have been surprised by the surge since March. If you were one of the 17 people who managed to perfectly time the drop and the bottom, congratulations. You can stop reading now.

However, if you are like the rest of us, and you wish to take advantage of the market, whether you're in today or not -- and especially if it drops anywhere near the 300s -- here are three strategies to improve your success at wealth-building.

  • Invest with an eye to the long term. Nobody can predict what the market will do in the next year or two, but over the long term, the stock prices of well-managed, steadily operating companies such as Johnson & Johnson (NYSE: JNJ  ) tend to rise as their performance grows. In other words, as Warren Buffett's mentor Benjamin Graham once said, in the short run the market is a voting machine, but in the long run, it's a weighing one.
  • Move slowly as you enter a position. Since none of us can time the market, entering a position in thirds helps smooth out the inevitable volatility. If you want to invest $3,000 in one position, for example, invest only $1,000 at a time, waiting for other, better opportunities before adding more. This way, if it drops 25% in a week, you can buy more at a better price. On the flip side, if it jumps 25% in a week, you'll already have a stake.
  • Stay within your circle of competence. Peter Lynch counseled, "Buy what you know." If you don't understand how a company makes money and what risks it faces, you probably shouldn't be invested in it. Buffett famously avoided technology stocks in the late 1990s, as the tech-fueled dot-com bubble was powered by the likes of Cisco Systems (Nasdaq: CSCO  ) . He endured a lot of criticism, but when that bubble burst, he was the one who avoided getting bitten.

The Foolish bottom line
By following these three strategies -- focusing on the long term, investing in thirds, and understanding what you're buying -- your chances of building wealth no matter what the market does tomorrow will be greatly improved.

Motley Fool co-founders Tom and David Gardner have used these strategies in their Stock Advisor investment service, which is currently beating the market by more than 40 percentage points. To see what they're recommending today, along with an up-to-date review of all of their active recommendations, just click here to access a free 30-day trial. There's no obligation to subscribe.

Already subscribed to Stock Advisor? Log in here.

Jim Mueller owns shares of J&J but had no position in any other company mentioned at the time of publication. The Fool owns shares of Procter & Gamble. Amazon is a Motley Fool Stock Advisor selection, and Johnson & Johnson and Procter & Gamble are Income Investor recommendations. The Fool's disclosure policy can be read in thirds, if need be.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On June 10, 2009, at 3:07 PM, dp23peace wrote:

    Ok, this is the part I am trying to get help with...

    "This way, if it drops 25% in a week, you can buy more at a better price. On the flip side, if it jumps 25% in a week, you'll already have a stake.

    So, if it does jump significantly after the initial investment what do you do? Look for other investments for new $$? I hear so often that you should find good companies, etc. and add to them over time, but don't you have to "time" the market somewhat to make that work? If you buy more after it goes up 25% you are making much less it would seem.

  • Report this Comment On June 10, 2009, at 5:22 PM, 7footmoose wrote:

    Buffett, Buffett, Buffett, he has amassed a vast fortune, he is undeniably one of the very best investors of all time, BUT everything has changed in the last two years and only the future will tell us if his magic will still work, let us hope he is more correct than Dr Shiller

  • Report this Comment On June 10, 2009, at 11:16 PM, TimothyVR wrote:

    Proctor and Gamble for $18 a share? The buying opportunity of a lifetime - but at the same, we would be at the bottom of the recession trough for a long time for that to happen. There might not be much left over to buy shares of anything.

  • Report this Comment On June 11, 2009, at 3:42 AM, lotontech wrote:

    "And that means you need to be in it. Always."

    The problem is that...

    * Anyone who bought the stock market at any time between the 1896 low and the 1932 low would have lost money; i.e. there's a 36-year period in which a buy-and-hold strategy would have lost money.

    * Anyone who bought the market between the 162 low and the 1974 low would have lost money.

    And more recently...

    * Anyone buying the market at any time since 1997 would now be breaking even at best (admittedly, ignoring dividends) but would more likely be nursing a loss of up to 35%.

  • Report this Comment On June 11, 2009, at 8:25 AM, chinaboy99 wrote:

    Lotontech

    If you are talking about the the market in general, like SPY (s and p 500), then yes from 1997 to 2009, your returns would have been very poor. But thats not the case for individual stocks. Check this out:

    price today vs price in 1997 (adjusted for

    dividends and

    splits

    SPY 94 79 annualized return of 1.1%

    JNJ 55 24 return of about 7%/year

    ABT 44 23 return of about 5.5%/year

    PEP 53 28 return of about 5%/year

    CL 70 30 return of about 7.5%/year

    PG 52 30 return of about 4.5%/year

    The main take away points:

    1)don't rely on the "market" to determine your returns. Pick individual stocks and reinvest all the dividends.

    2)at todays prices, your returns in the next 12 years will be much better than your returns during the past 12 years, provided you invest regularly right now.

  • Report this Comment On June 11, 2009, at 12:18 PM, egm007 wrote:

    I think it is important to remain positive and look long-term. However, let's not be ridiculous... If we KNEW a 65% drop was coming, you would have to be a complete idiot to dogmatically insist that you remain in the market "always". Admittedly, we don't have crystal balls, but it is not imprudent to significantly divest yourself of stocks when all indicators point to an overbought situation or impending crash. Problem is, it usually happens so fast that it is tough to get out.

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