It's Time to Buy American Again

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There have been plenty of times in American history when it seemed as if the promise of our nation might wither. Think Valley Forge, the Civil War, the Great Depression, and the "crisis of confidence" in the 1970s -- times when our values and our hope for a better tomorrow were in serious question. In each instance, it was those very same American values of life, liberty, and the pursuit of happiness that restored us and set us back on the right path.

Now our country is once again faced with substantial economic challenges -- we're recovering from our debt binge of the past decade, figuring out what to do about rapidly approaching government entitlement programs for the baby boomer generation, and of course, searching for an answer to the housing problem.

You know the story
These are obviously serious issues, and investors are expressing their concern in their portfolios: A Morningstar report recently found that large-cap U.S. stock funds had outflows of $11.2 billion in the first five months of 2009. This figure in isolation doesn't sound terrible, but it's made all the worse when you consider that this exodus is on top of $52 billion yanked out in 2008, and that inflows of $4.9 billion went into emerging market funds over the same five-month period.

Put simply, the markets seem to have lost confidence in American companies and are smitten with the enormous potential offered in the developing world.

Look, I know that despite some promising economic reports of increased savings rates and moderating home prices, we're still far from out of the woods. There's still much work left to be done. I'll also admit that the contrasting image of a creditor-nation like China, with its seemingly endless growth potential, is alluring.

But when it comes to investing, we must remember that price is what you pay, and value is what you get. Sure, China may have a larger growth opportunity than the U.S., but how much of those high expectations are already priced into Chinese stocks?

Consider that as of the end of May, the ETF provider iShares reported that its iShares FTSE/Xinhua China 25 Index (NYSE: FXI), which tracks the 25 largest and most liquid Chinese stocks, including China Mobile (NYSE: CHL), CNOOC (NYSE: CEO), and China Life Insurance (NYSE: LFC), traded for nearly 23 times earnings. Compare that to just 17 times for the U.S. large-cap tracking iShares S&P 100 Index, anchored by Microsoft  (Nasdaq: MSFT), Johnson & Johnson (NYSE: JNJ), and Procter & Gamble (NYSE: PG).

Back the more consistent horse
Emerging-market companies may very well justify high expectations with superior earnings growth, but if they don't live up to their billing, they could give investors a very bumpy ride. For my money, I'd rather buy into one of the three aforementioned U.S. multinationals -- all of which, by the way, generate at least 40% of their revenues from overseas, are trading near their lowest valuations in over a decade, and offer dividend yields that are well-supported by earnings and cash flow.

They may not be the sexiest investments in the market, but at these prices, they're poised to be solid investments for years to come. While your fellow investors are piling into riskier markets, it'd be wise to give American stocks like these another look.

Using history as a guide, there's absolutely no reason to believe that the sun is setting on America. We've faced and overcome tougher challenges in the past. We'll get through this one, too. It's time to buy American again.

Do you think that it’s time to buy American again? Let me know in the comments section below.

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Fool analyst Todd Wenning owns shares of Procter & Gamble, which is a Motley Fool Income Investor pick along with Johnson & Johnson. Microsoft is a Motley Fool Inside Value selection. CNOOC is a Motley Fool Global Gains selection. The Fool owns shares of Procter & Gamble and has a disclosure policy.

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On July 06, 2009, at 3:33 PM, tshk1221 wrote:

    It is time to short-sell America.

    It is time to show off to the world how effective American shorting is for making money.

  • Report this Comment On July 06, 2009, at 3:49 PM, xxmiller1 wrote:

    The problem is, we'll buy American and the companies we buy from will still be farming out the "labor" to foreign countries.

    We need jobs to stay in America. We need to place high taxes or penalties on companies that outsource all their labor to foreign countries (ie China, India, Ukraine, etc...).

  • Report this Comment On July 06, 2009, at 3:51 PM, tshk1221 wrote:

    xxmiller,

    The problem is, no one in the US is willing to sit down in a Nike factory for 50 cents an hour unless you're willing to as a leader.

  • Report this Comment On July 06, 2009, at 4:28 PM, TimothyVR wrote:

    I just visited the Yahoo Finance website and saw an advertisement on the homepage announcing "American Stocks Are Doomed!"

    This hysterical trash turned out to be an ad for a Motley Fool product.

    I have just about had it with the hysterical tabloid routine here. There is a lot of good information here - and this article is an example. But there is no need to dumb yourselves down with the screaming headlines and the junk advertisements.

  • Report this Comment On July 06, 2009, at 4:36 PM, TimothyVR wrote:

    The US is hardly the caboose. If it was, the world would not pay any attention to our economy and we would be following everyone else.

    These announcements about the economy are too over-the-top.

    And there are dependable dividend paying stocks like JNJ, PG, KO, IBM and PEP that are multinationals that benefit from other economies as well.

  • Report this Comment On July 06, 2009, at 5:30 PM, AubieFool wrote:

    Beware trying to catch the falling knife.

  • Report this Comment On July 06, 2009, at 6:23 PM, bretco wrote:

    Emerging markets the next "bubble"?

  • Report this Comment On July 06, 2009, at 8:09 PM, xetn wrote:

    "Using history as a guide, there's absolutely no reason to believe that the sun is setting on America. We've faced and overcome tougher challenges in the past. We'll get through this one, too. It's time to buy American again."

    All of this is true; but the problem is up til now, we never had a pure socialist in the white house that is intent on wrecking the economy.

    For example, the pending health reform bill of Kennedy, et. al aims to tax private health but exclude union health.

    Nationalizing GM and Chrysler, to "save" the unions who greatly financed the Obama campaign.

    Or how about carbon credits? Just how do you think our trading partners (like China) will love that one? I can tell you that China is already calling that "unfair trade".

  • Report this Comment On July 06, 2009, at 10:55 PM, dermp1 wrote:

    I agree with xetn. We are becoming socialist very quickly. Health care, cap and trade carbon taxes, nationalizing GM and Chrysler. What next.

    We will see the cost of doing business go up in the USA to cover the cost of Cap and Trade. With increased business cost, large companies will look overseas to move jobs. With China building 200 coal fired electric generating facilities every year, they will be able to further under cut the cost of manufacturing and thus more jobs for China and more trade deficit for the US.Wealth transfers to China will continue to build the Chinese middle class as the US middle class languishes and becomes less affluent.

    Health care- watch out. The key is that all the pols are talking of providing similar health care for less money. When 45 million individuals are added to the rolls, taxes are raised on those making less than $250K and businesses again being forced to pony up, look for job losses to third world countries, less affluence as you will queue up for medical care. There are still the same number of physicians and support personnel to deliver the care. Also watch for congress to exempt themselves from this system. Again we the taxpayers will be the losers. You who are lucky- or maybe in the future- unlucky enough to have a job will have to work and will not have time to que up for care so you will further subsidize those who don't have employment for whatever reason.

    The unions are getting paid back handsomely for their support of the current administration and the democratic party. This is the beginning of an anti business climate that has not been seen for a long time. The new senator from Minnesota owes the Acorn people and unions for his victory and he will be more than happy to pay the piper as with his majority cohorts in the DC area.

    I hope it turns out better but at the moment it looks as if the storm clouds are brewing on the horizon. And to top all this off we have loonies running Iran and N Korea.

    Well, I guess it is best to live one day at a time and go relax as much as is possible.

  • Report this Comment On July 07, 2009, at 4:49 AM, melmonster wrote:

    Not only is it time to think "America" when investing but also when buying merchandise. The quality of American goods and services has been on a steady incline and unless our current socialist administration puts the brakes on manufacturing I see no reason for a decline.

  • Report this Comment On July 07, 2009, at 7:32 AM, SEREDave wrote:

    Is it possible to build an economy on services rather than manufacturing? Manufacturing provides the solid foundation that services is built upon. When I visit old towns and see the empty buildings that used to be factories I have to ask what is our economy really built on? Farming and mining are still around, but now coal mining is in danger with cap and trade. It's never been easy to make stock picks (OK, I missed the 90's) but it's tougher than ever now with government trashing through business. Get government out of the way (remember Ronald Reagan...I really miss him) so we can revive our economy.

  • Report this Comment On July 07, 2009, at 9:10 AM, TMFPhila wrote:

    Hi xetn and dermp1,

    Fortunately, thanks to the Constitution -- that enduring gift of the Founding Fathers -- we have the ability to vote those we disagree with out of office every 2, 4, or 6 years. If the country feels it's leaning to far to either side, I'm confident we'll correct it. We've done so before.

    Foolish best,

    Todd Wenning

  • Report this Comment On July 07, 2009, at 1:48 PM, Flitt12 wrote:

    The issue is more of a battleship than a speed boat. We have 20 to 30 years of bad momentum (at least) and it will take a whole lot of 2, 4 or 6 year elections in the right direction to right the ship.

    The simple fact is that other countries have simply been doing a better job managing their most important natural resource. Humanity.

    Rethink the myth of adolescence before its too late.

    George Washington was the surveyor for the state of Virginia at the age of 16. David Glasgow Farragut, our first Admiral was captain of ship at 12.

    Get crime out of our schools by getting the kids (and grown-up kids) out who don't belong there!

  • Report this Comment On July 07, 2009, at 2:01 PM, Netteligent09 wrote:

    American companies OUTSOURCE jobs and expertises oversea...

    No Job. No Money. No Honey. No Spending.

  • Report this Comment On July 07, 2009, at 10:41 PM, burrowsx wrote:

    Going into the summer doldrums, it is a lousy time to buy anything. By late October, I expect there may be an American buying opportunity, as our stimulus will lead our economy out of its slump first. It may not last, but it is better than Europe's next to nothing

  • Report this Comment On July 08, 2009, at 4:40 PM, inlineregtest wrote:

    Yes - a recovery should be coming soon.

  • Report this Comment On July 08, 2009, at 8:06 PM, truthisntstupid wrote:

    Best product for the money wins. When I'm rich maybe then I can afford to subsidize overpaid union workers....but I probably won't. BTW...when we're talking "buy American" are you all thinking the whole country should lower their standard of living in order to support bloated union wages/benefits/pensions the rest of us don't have? Good luck with that. MY standard of living is rapidly improving....I started out not two years ago and at first my dividends were few...and small. Now they're bigger... and there's more of them. Several dozen, in fact, and I intend to keep increasing both the number of them and their size. I'm on my way to retirement within ten years at the pace I'm currently saving money....I make $8.75 an hour. I will not discontinue shopping at Wal Mart out of a sense of duty (CHARITY, actually) to people who think they have to make four-five times more than I do in order to live. Sorry, folks...good luck with that, but you just might meet some resistance there.

  • Report this Comment On July 10, 2009, at 11:38 PM, aptosjoe wrote:

    Next to this article was an advert "When China Takes Over" promoting international EFTs selected by Motley Fool.

    I've noticed before that Motley Fool seems to cover both sides of these articles. So which way should we jump? For fools the answer seems to be up and down.

  • Report this Comment On July 11, 2009, at 12:03 AM, viking116 wrote:

    If you think the current administration is socialist, what was the George W. Bush administration? It was under George W. Bush that all the bailouts of the financial industry started. It was under the George W. Bush administration that the United States military invaded Iraq and Afghanistan. It is a good thing that both wars were completely wrapped up before the socialistt regime started. It is , of course, a good thing that under Secretary of the Treasury, Hank Paulson ( a former CEO of Goldman Sachs) that no financial gifts were given to the financial industry. Otherwise, the George W. Bush Administration could be considered socialist.

  • Report this Comment On July 11, 2009, at 12:10 AM, underdone wrote:

    well tshk1221 I can see that you are not loyal to america. The shorting of stocks devalues wealth and/or destroys capital. As such it reduces peoples ability to spend and reduces consumption directly leading to a reduction of employment. So go ahead and keep shorting america if you want unemployment to grow or perhaps you might like to get real and start looking for stocks to buy so that the market moves higher.

    A point of interest. In my real portfolio as opposed to the value one at Motley Fool US listed stocks without an international footprint are trading at11.3% of their original cost while US listed stocks with an international footprint are trading at 44.2% of original cost. As you can see I am down but my p/bk still exceeds my original cost so I have no doubt that these stocks will eventually recover their original value and more. I have confidence in the US stockmarket notwithstanding the idiots that are doing their best to ruin the american economy.

    So look for value there is still plenty around and buying certainly looks safer than shorting.

  • Report this Comment On July 12, 2009, at 9:38 AM, MedPeddler wrote:

    viking116

    It's hard to argue with your logic on Bush, Paulson and TARP. BTW, you left out Medicare Part D. We definitely took more steps toward socialism there. The wars have nothing to do with that. Bush had his favorite target, Iraq. Obama has his target, Afghanistan, with an eye his favorite, Pakistan.

    TMFPhila, I would agree with, but Obama and his minions understand this. That's why they're in such a hurry to ram their proposals through. Conservatives who couldn't get behind McCain will turn out in droves in 2010 and erase Obama's majority in the house. Unfortunately, Obamunism will have taken hold already,

    As we have seen with other socialist endeavors (New Deal, Great Society, Medicare Part D) we won't reverse what was put in place. The new crew in Congress will throw up their hands while crying, "We can't put the genie back in the bottle!" So the socialist vision may not come to complete fruition under Obama, but it will have made more rapid progress than at any other time in history.

  • Report this Comment On July 12, 2009, at 12:26 PM, plange01 wrote:

    with the US now over 6 months into a depression real unemployment numbers are close to 20% ....

  • Report this Comment On July 12, 2009, at 6:53 PM, flymikefly04 wrote:

    At least all the illegal immigrants are leaving now that they can't find work here either...

  • Report this Comment On July 13, 2009, at 8:45 AM, SAMSCREEK wrote:

    truthisntstupid, how do you do it?

    I have 3 boys age 40,35 and 29 and they have a

    collective savings of probaby $500. I have preached

    get out of debt, buy dividend paying stocks and save some cash money.

    I will cut the 29 year old some slack, as he had a wife

    that liked to spend money. Now that he is in the process of eliminating (divorce) the wife, he is going to rebuild.

    Also, Dividends4ever, I have read other comments you have posted and I also think you are on the right track.

    I wish all of you the best of luck.

    As far as buy american, I try to as much as possible, but since everything sold in the USA is made in China, it is hard to do so. I just bought a Nissan Murano because I couldn't afford the union made vehicles sold buy the american car companies

  • Report this Comment On July 13, 2009, at 3:12 PM, truthisntstupid wrote:

    Samscreek

    Its not easy. People have to understand...its not how much you make...its how much you spend. People have to learn how to live in this new world economy. Not only will products made by high-paid American union workers not sell overseas... I'll be damned if I'll feel compelled to quit shopping at Wal-Mart and "buy American" in order to help keep someone employed who thinks each ounce of their sweat is worth as much as a half-pound of mine. Not many people saying that but.. there it is. I make $8.75 an hour, and am currently working a LOT of hours...my job is very...very...secure. And paying me won't put my employer out of business. I work at a resort in the Ozarks and I'm laid off 3 1/2 months a year. This year I'll save around $4,000...on $8.75 an hour. My employer is prospering...and so am I. Unions either have killed or are killing America. I will only buy American IF its the best way to spend my money...not to subsidize someone who thinks they're "entitled" to much better and much more than I am.

    If your 29-year-old had a couple children he's about to learn more than you could ever teach him about how to live on next to nothing. I went through fifteen years of hell and might have some hope of getting my "back support owed" paid off before I'm 60 and my youngest child is 35. You see, they can only garnish half your pay...and if that doesn't cover the ordered amount, they pile the difference into this "back support owed" account. He'll learn or he'll be homeless. I've been.

  • Report this Comment On July 14, 2009, at 8:05 AM, SAMSCREEK wrote:

    I agree 100% with you, truthisntstupid. I miss the good ole days when things were made in Japan. At least the quality was much better. I think they should have let GM and Chrysler go down the tubes, but

    Obama has to pay back the unions for his election.

    The 29 year old does have 2 children, but we are hoping that he will gain residential custody when they go to court.

    His 26 year old wife left him for the GM of a Home

    Depot store, where she worked. His (the GM) 6th wife has already filed for divorce, and my son's ex will probably become #7. Sad isn't it.

    Anyway, my wife and I have had to buy our son his groceries and have paid thousands to his attorney and have had to pay off a massive credit card, which she ran up, so that he can keep the house he lives in.

    I will never shop at Home Depot again and neither will anyone in my family. They were aware of this guys problem, but didn't do anything about it.

    Sorry for venting, as this is probably way more info than you wanted to hear.

    Thank goodness Tennessee doesn't have laws that

    award alimoney to bad behavior.

  • Report this Comment On July 14, 2009, at 1:57 PM, truthisntstupid wrote:

    Samscreek

    I hope things don't get as bad for your son as they did for me. Hitting bottom is no fun.

  • Report this Comment On July 15, 2009, at 8:49 AM, SAMSCREEK wrote:

    truthisntstupid,

    I'm sorry you had such a bad time. It sounds like you are on the mend and the future has a better outlook. I

    have told my kids the same thing you said about money. It's not how much you make, but what you do with it.

    My son hit bottom about 2 months ago, on a Sunday

    night about 10:30, when he called my wife & I and he

    was mentally a mess. He had contemplated suicide,

    and we talked to him for a long time that night. He gave me all of his firearms that night, and I still have them. He is much better now, particulary now that it

    looks like he may very well get the kids.

    Anyway, I do sincerely hope you make a bundle in the market or hit the lottery.

  • Report this Comment On July 17, 2009, at 3:48 PM, truthisntstupid wrote:

    Well i guess I could hope for that. But I think a list of the market's worst losers would be real full of people who hoped to "make a bundle." And my luck isn't good enough to waste much money on lottery tickets. Naw, I won't be relying on luck any more than I have to. Good old dividends. I buy income. Simple as that. And the more income you have the faster you can save more money to buy more income...like a snowball rolling downhill. Anyone who automatically reinvests all their dividends should really think about it...especially if they don't make a lot of money, perhaps their best investment could be to increase their income NOW. (See the tail end of the comments section following the article "Why You Shouldn't Listen To Jim Cramer" - dated May 31st)

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