The blogosphere is all a-twitter over a pair of too-good-to-be-true sales announcements this morning. First up, Best Buy's
Dubbed the "All-You-Can-Jet Pass," this deal only runs through August 21 -- so you'll have to act fast. Here's what you get for your $599:
- The right to fly anywhere (that jetBlue goes) in the U.S., as often as you like, between September 8 and October 8, 2009.
- The price includes taxes and fees (save for international flights and Puerto Rico.)
- You must reserve your flights at least three days ahead of time.
- And if you've already bought a ticket within this timeframe -- no sweat. Pay the difference between your ticket and the $599, and you can upgrade to the Pass.
Now, I'm sure some call this is dumb move. All it takes is one smart cookie taking a pair of roundrip flights between JFK and San Diego for JetBlue to begin losing money on this deal. But there are several reasons I like it.
This deal has much in common with similar "all-you-can-eat" offers from salesforce.com
Also, JetBlue has wiggle room here. No fair hogging reservations -- if you book a flight but don't show up, you pay a $100 no-show fee. (Fare's fair.) You must plan ahead for reservations (something we Americans aren't always so good at.) And there's a limited supply of Passes available -- so JetBlue can cut its losses short if necessary.
On the plus side, consider that a customer "locked in" to the Pass now is a customer motivated to not to patronize JetBlue's rivals. You don't order the salad bar at Pizza Hut, then dodge next door to McDonald's for a burger. And you don't shell out $600 to jetBlue for unlimited travel to then patronize American
Also, the Pass goes active during a slow time for air travel. Vacations are over. No major holidays on the calendar. Kids back in school. If ever there's a time to get creative with stoking demand, this is it.
Like I said, there are many reasons to like the All-You-Can-Jet Pass -- yet I have room for only a few up above. Now it's your turn to fill in the blanks. Why do you like JetBlue's offer? Where do you see strings attached? Were we too hasty in "selling" JetBlue from the Motley Fool Stock Advisor portfolio? (Read why we did so here.) Post your comments down below.