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The iPhone Is Still Bigger Than You Think

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Yeah, Apple's (Nasdaq: AAPL  ) iPhone is popular. But did anyone know it was this popular?

According to a new survey sponsored by Good Technology, a maker of secure messaging software for handhelds, 79% of 300 IT directors surveyed (200 in the U.S., 100 in the U.K.) say their employees would prefer to use their own devices to access corporate networks than company-issued devices. Their overwhelming choice -- 82% of those surveyed -- was the iPhone.

No one else was close, but Microsoft's (Nasdaq: MSFT  ) Windows Mobile was a somewhat surprising second, with 57% of IT directors saying that users were asking for further Windows Mobile support.

Nokia's (NYSE: NOK  ) Symbian phones were requested 17% of the time, as were handsets based on Google's (Nasdaq: GOOG  ) Android OS. Palm's (Nasdaq: PALM  ) Pre ranked just above "none" with 14% of respondents.

Research In Motion (Nasdaq: RIMM  ) was noticeably absent from the survey, but that could be for a good reason: The BlackBerry is already widely issued inside companies. CIOs and IT managers are used to supporting the device.

That could be worrisome for RIM. If the theme of the survey is that users prefer their own devices to the corporate standard, do the results mean the BlackBerry's being replaced? I wouldn't go that far; RIM's recent earnings results still show far too much growth.

But the iPhone is growing mightily, too. Apple CEO Steve Jobs told those gathered for last week's iPod announcements that the company had sold more than 30 million iPhones to date. Many of them, apparently, are making their way into enterprises, and IT managers are making do -- even with 28% of respondents reporting security breaches because of unauthorized device use within the enterprise.

That leaves CIOs and IT managers with two choices: Either ban unauthorized use, or figure out how to better secure the iPhone. Expect them to choose the latter.

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Fool contributor Tim Beyers had stock and options positions in Apple and Google and a stock position in Nokia at the time of publication. Check out Tim's portfolio holdings and Foolish writings, or connect with him on Twitter as @milehighfool. The Motley Fool is also on Twitter as @TheMotleyFool. The Fool's disclosure policy is out of things to say. Tune in next time.

Read/Post Comments (4) | Recommend This Article (13)

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  • Report this Comment On September 16, 2009, at 4:25 PM, xmmj wrote:

    This survey is a little hard to evaluate without seeing the exact questions, response.

    Specifically, what is unclear is the following: "IT directors...say their employees would prefer to use their own devices to access corporate networks than company-issued devices. Their overwhelming choice -- 82% of those surveyed -- was the iPhone." At first glance it seems like 82% of users want iPhone support.

    However! on closer reading, it sounds like 82 % of IT directors are saying that the most asked for support is for the iPhone. This could mean that 40% of employees want iPhones and 35% want WinMob and...

    While this is still bullish for Apple, it is not what the 82% appears to suggest.

    Like I said, it is hard to know exactly what is being said here.

  • Report this Comment On September 16, 2009, at 4:57 PM, TMFMileHigh wrote:

    Hello xmmj,

    Pasting the entire press release below for reference. Thanks for posting.

    Foolish best,

    Tim (TMFMileHigh and @milehighfool on Twitter)


    • Research Reveals Nearly 80% of Enterprises See Increased Demand for Newest Devices

    • New Device Support from Good Address Enterprises' Needs for Security & Control

    REDWOOD CITY, CA – Sept. 15, 2009 – New research commissioned by Good Technology(TM), shows that employees are insisting on using their favorite mobile devices for work, even if their companies don't support those devices and can't secure them. The report, entitled "The Device Dilemma”, reveals that 28% of enterprises have already experienced security breaches due to employees bringing unauthorized devices into the workplace. 44% of respondents - IT decision makers at large companies in the US and UK* - said they would allow users to choose their own devices if they could be assured of security and configuration.

    Aiming to meet these demands, Good Technology today announced that the company's Good for Enterprise(TM) solution will support an expanded set of mobile devices including the Apple iPhone, Palm Pre, and multiple Android devices.

    "The iPhone has changed the game in the enterprise,” said Brian A. Bogosian, chairman, CEO and president of Good Technology. "IT managers want to give employees the freedom to use the newest, most capable devices, but until now security and manageability challenges have made that problematic.

    "Because Good for Enterprise has the ability to support any mobile platform, companies can now support these new devices using the same mobile management and security solution that Good is already providing to the Department of Defense, the Department of Homeland Security and a high concentration of the world's largest enterprises,” said Bogosian

    The survey demonstrates that the demand for new types of mobile devices in the enterprise is higher than ever before. Nearly 80% of companies reported an increase in the number of employees wanting to bring their own devices into the workplace in the last 6-12 months, including iPhone, Palm Pre and devices based on Android, Windows Mobile, and Symbian.

    The iPhone is the hottest device with 82% of respondents in the US and UK getting requests for iPhone support. Until now, companies who have given in to those demands have been faced with manually configuring devices one at a time.

    "Enterprises have been reluctant to embrace the newest mobile devices because of concerns about security, not to mention the increased management burdens that the new devices would place on already strapped IT departments,” said Philippe Winthrop, Research Director of Strategy Analytics. "The good news is that, with strong cross-platform mobility management solutions, companies can take a proactive approach to supporting these new devices, meet their security and control needs while significantly increasing employee productivity and reducing costs as a result.”

    Expanded Support for the Apple iPhone, Palm Pre and Android Devices

    Good's software, Good for Enterprise, which already supports Windows Mobile and Symbian devices, will now cover all the devices that employees are demanding to use in the workplace. Good for Enterprise offers enterprise-class email and secure access to behind-the-firewall applications and data. Good for Enterprise provides the highest levels of security and management including remote wipe capabilities, on-device data encryption, and the ability to manage all devices from a single, Web-based management console.


    Good for Enterprise for the iPhone, Palm Pre and Android devices are expected to be available beginning in October of this year (2009).

  • Report this Comment On September 17, 2009, at 1:18 PM, mikecart1 wrote:

    The iPhone monthly cost is ridiculous. You can pay the majority of your house's bills (water bill, electric, gas, etc.) and still have it be less than 1 month of iPhone service.

    iPhone is great, but I won't be getting it.

  • Report this Comment On September 17, 2009, at 1:50 PM, CoffeeExplosion wrote:

    Both the AT&T Tilt and the iPhone are touch screen smartphones, though the iPhone touch screen can be controlled by your fingers whereas controlling the AT&T Tilt touch screen requires using the included stylus. Beyond the touch screen, the iPhone has a single multi-purpose navigator button while the AT&T Tilt has several additional buttons.

    Unlike the iPhone, the AT&T Tilt sports a unique screen design that allows users to slide out a full QWERTY keyboard from behind the main casing and tilt the display upwards so the user can view and control the phone similarly to the way one would a laptop or PC. The iPhone is a single candy bar unit with no sliding parts, though both the iPhone and the AT&T Tilt can be turned sideways for a widescreen view of the display screen as an alternative to the standard portrait.

    The weaknesses of the feature-rich iPhone are in the way of the basic, essential functions of a smartphone - call quality and speed of the data network. Even though the AT&T Tilt uses the same EDGE data network as the iPhone, the Tilt has a wider array of wireless options available, including access to the 3G network, a feature the current generation of iPhone's cannot claim (though a 3G iPhone is reportedly in the works). Also, according to a perusal of online customer feedback, the Tilt also boasts superior call quality over the iPhone. Having said that, however, the iPhone has up to 480 minutes of talk-time whereas the max talk time on the AT&T Tilt is only about half that.


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