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Does Microsoft Even Care Anymore?

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Bring back the old Microsoft (Nasdaq: MSFT  ) -- the sweat-stained one obsessed with developers. Today's Microsoft is killing Windows Mobile.

On Monday, Mr. Softy opened submissions for its forthcoming Windows Marketplace for Mobile, News.com reports. Good, right? Sure. Unfortunately, Microsoft is encouraging coders to get creative by offering four Microsoft Surface units -- a flatscreen, touch-sensitive PC built into a table -- as prizes.

Four. Tables.

Seriously, Microsoft? You have $30 billion in liquid investments lying around the bank, and all you can offer is fancy furniture? Please tell us you're joking.

To be fair, Mr. Softy isn't the only smartphone maker to go the American Idol route in trying to woo developers away from Apple's (Nasdaq: AAPL  ) iTunes App Store. Google (Nasdaq: GOOG  ) is on its second such contest. The difference is that The Big G is offering cash money for good work -- $250,000 to the top winner, and thousands more for runners-up and category winners.

The timing couldn't be better. Apple and AT&T (NYSE: T  ) just decided to boot all iterations of Google Voice from the App Store, as they did with tethering options last year. Developers could soon tire of seeing useful software barred from the iPhone. Where will Windows Mobile be when they do?

Wake up, Mr. Softy. Windows Mobile is a serious player in smartphones, but you're acting as if you're already Nokia (NYSE: NOK  ) , the current market leader. You're also acting as if Apple, Palm (Nasdaq: PALM  ) , and Research In Motion (Nasdaq: RIMM  ) pose no threat. But of course, every single one of them does.

You need developers to fight the good fight. This is no way to win their loyalty.

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The Steve Jobs Betrayal
You may already know that in the final year of his life, Jobs revealed a stunning betrayal — and told his biographer, "I will spend my last dying breath... and every penny of Apple's $40 billion in the bank to right this wrong." What was it that made Jobs so irate — and why could it make a few in-the-know investors some major profits over the coming months and years?

Enter your email address below to find out what made Jobs so enraged!

Apple is a Stock Advisor selection. Microsoft and Nokia are Inside Value picks. Google is a Rule Breakers recommendation. Try any of our Foolish newsletter services free for 30 days.

Fool contributor Tim Beyers had stock and options positions in Apple and Google and a stock position in Nokia at the time of publication. Check out Tim's portfolio holdings and Foolish writings, or connect with him on Twitter as @milehighfool. The Motley Fool is also on Twitter as @TheMotleyFool. The Fool's disclosure policy is moving on to the next story. See you there.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On July 29, 2009, at 4:09 PM, accelerando wrote:

    msft has no chance in this game. it is exactly the reverse of the pc vs mac game that apple so famously screwed up by angering developers (I know, I was one -- programmng the mac in the early days was a nightmare of invisible rules that no one at apple was willing to ever explain).

    in the smartphone world apple has already won. they have the platforms. they are incredibly friendly to developers. they already have zillions of apps -- and an entire well organized community of folks merrily making money designing more.

    This is a classic network externalities situation -- the more apps, the more iphones, the more iphones, the more apps. Two or three years from now apple will own the cell-phone industry the way they now own the portable music player industry. No one can possibly compete.

    Which is one of the key reasons why I'm predicting apple will be the first company to be worth a trillion dollars.

  • Report this Comment On July 29, 2009, at 6:31 PM, InfoThatHelp wrote:

    3 events will propel Apple into a multitrillion dollar company:

    1. China market and then the Indian market. Bilions of Apple SKU units sold there annually on an increasing path.

    2. Multitrillion dollar software re-implementation replacing old hardware with Apple products. I predict a new $70.0 Trillion USD industry creating 8 million new American jobs.

    3. Assumption of financial businesses by Apple. Not American, but foreign banks and financial institutions.

    Apple had the strengths and people. No one else can compete.

  • Report this Comment On July 30, 2009, at 11:25 AM, dudemonkey wrote:

    I would caution against assuming that Apple products will do well in Asia. I've found this to be a foregone assumption among Americans, but when I actually talk to people in China they already have phones that are on par with the iPhone, but cheaper. The thing to keep in mind is that the US sucks at design and Apple is good. However, the Germans and Japanese are GOOD at design, so Apple's products merely stack up okay against them.

    None of my friends in China have an interest in the iPhone and neither does anyone they know. I wouldn't bank on Apple doing well in China. They might, but it's not a foregone conclusion.

  • Report this Comment On August 01, 2009, at 12:05 AM, InfoThatHelp wrote:

    10 Apple current Apple hardware and software features place Apple products on top of the Chinese electronics consumer goods food chain:

    1) intelligent multilingual GPS with voice control. Millions of Asian tourists can talk and listen to their GPS for directions.

    2) MobileMe cloud services provide realistic valuable cloud service which make the Google services useless. Real estate is at a high premium in China forcing a high need to share and collaborate. Cloud services are a true boon.

    3) Longevity and durability. Nothing is more durable and well built while sleek and sexy as Apple. Apple products are built on software guaranteeing the updateness of all Apple products.

    4. Versatility and integration of Apple products. Needs no saying.

    5. Brand name. Apple is the number 1 manufacturer in innovation, value, good price, and ability to hold on to its value. Chinese are the most value and brand name conscious customers in the world. Apple is perfect.

    6. Internationality. Look at the Apple products, they are built for every major nation in the world.

    7. Intuitive to use. Nothing in the world can be easier to use than the Apple. Education and training in China are very expensive. Chinese have no choice but Apple

    8. Apple is built to disable users from tempering and possibly damaging the insides of the iPhone. Things like changing the battery is not possibe by the standard users.

    9. Literally thousands of peripheral products supporting the iPhone makes it the only ubitiquous device truly useful to make the iPhone capable of meeting any needs.

    10. More than 65000 lightweight applications making the iPhone the most versatile and useful device in human cultural history. IBM, Microsoft, SAP, SAS, Oracle, Apple, and a host of top tier software vendors are developing software for the iPhone making it the de facto mobile computer standard.

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