Bring back the old Microsoft
On Monday, Mr. Softy opened submissions for its forthcoming Windows Marketplace for Mobile, News.com reports. Good, right? Sure. Unfortunately, Microsoft is encouraging coders to get creative by offering four Microsoft Surface units -- a flatscreen, touch-sensitive PC built into a table -- as prizes.
Seriously, Microsoft? You have $30 billion in liquid investments lying around the bank, and all you can offer is fancy furniture? Please tell us you're joking.
To be fair, Mr. Softy isn't the only smartphone maker to go the American Idol route in trying to woo developers away from Apple's
The timing couldn't be better. Apple and AT&T
Wake up, Mr. Softy. Windows Mobile is a serious player in smartphones, but you're acting as if you're already Nokia
You need developers to fight the good fight. This is no way to win their loyalty.
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