It's not a fire sale, but it doesn't hurt to locate the nearest emergency exit, hydrant, or glass-encased ax.
- Sprint knocked down the price to $149 earlier this month.
(NASDAQ:AMZN)chopped that down to $99 last week, briefly pushing the device to the top of its best-seller list.
- Not to be outdone, Wal-Mart
(NYSE:WMT)is now offering the Pre at a mere $79 price point.
In short, it's been a September to dismember for Palm.
We still don't know whether the recent wave of price cuts is the result of Palm shaving its prices, or Sprint being willing to take a larger subsidized hit to move units. It may very well be a combination of both.
The sticker-price whacks are necessary. Apple
There were conflicting reports last week about whether Verizon's
The silver lining here is that Palm's WebOS revolution doesn't end with the Pre. The sleek Pixi is on the way, and more devices will follow.
Palm still can't afford to play it safe. Every passing quarter finds Research In Motion
Until Palm and Sprint realize what a Pre is worth -- and stick to it -- it's a slippery slope to zero.