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In the global air war, partners matter. Delta Air Lines (NYSE: DAL  ) just lost what could have been a biggie: Japan Airlines (JAL), Dow Jones reports.

Earlier today in Tokyo, executives of JAL and the Japanese Transport Ministry said that the carrier would remain a member of the oneworld global alliance, anchored by AMR Corp.'s (NYSE: AMR  ) American Airlines and including British Airways and LAN Airlines (NYSE: LFL  ) .

"[JAL] decided to prioritize our immediate goal, which is to do whatever it takes to restructure this company in the first year; so we avoided the risk that migration [to Delta] posed of losing our current customers," Dow Jones quotes Daiji Nagai, vice president of the carrier's corporate planning division, as saying during a press briefing. JAL filed for bankruptcy protection last month.

In losing Japan Airlines as a partner, Delta forfeits what might have been a lucrative code-sharing deal. Passengers would book JAL flights through Delta and vice versa. The result might have been greater access to high-revenue routes between Europe and Asia.

Asia-Pacific is an important region for carriers. Passenger traffic there surpassed North American traffic in 2009, the International Air Transport Association reported earlier this month. The group expects overall Asia-Pacific traffic to rise 33%, to 864 million passengers, between now and 2013.

That's understandable. China and India are emerging economies with cross-border business aspirations through emerging powerhouses such as Infosys (Nasdaq: INFY  ) and China Mobile (NYSE: CHL  ) . U.S. carriers will do what they can to get a portion of the international ferrying work that's sure to be had.

And yet the Asia-Pacific market offers no guarantees. UAL Corp.'s (Nasdaq: UAUA  ) United blamed a disproportionate decline in Pacific unit revenue for a broader decline in operating revenue in its third-quarter report.

Even so, United is unlikely to loosen its grip on routes to Tokyo and Osaka, or give up its code-share deal with Shanghai Airlines. The U.S. majors want as much of Asia's air traffic as they can get. Delta, for its part, will have to wait.

Is this an issue for Delta? Or is the $1 billion it had pledged to JAL in exchange for a partnership better spent elsewhere? Make your voice heard using the comments box below.

Fool contributor Tim Beyers is a member of the Rule Breakers stock-picking team. He didn't own shares in any of the companies mentioned in this article at the time of publication. Check out Tim's portfolio holdings and Foolish writings, or connect with him on Twitter as @milehighfool. The Motley Fool owns shares of China Mobile and is also on Twitter as @TheMotleyFool. The Fool's disclosure policy forgot to stow its tray table. Stop the plane!


Read/Post Comments (4) | Recommend This Article (4)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On February 10, 2010, at 11:00 AM, FBEditorial wrote:

    The biggest issue with DL's offer was that it gave very little back to JAL.

    JAL is a big player in the oneworld alliance, the same position would not have been granted in the Skyteam alliance.

    http://www.glgroup.com/News/Japan-Airlines-Sticks-With-Onewo...

  • Report this Comment On February 10, 2010, at 11:48 AM, DeltaHeavy wrote:

    I do not think this is a horrible deal for DAL. JAL admitted they were the better candidate. It makes for interesting times going forward.

    I see Delta making moves that will benefit them. This deal with JAL was just a rare opportunity, that if successful would have launched their plans farther down the road. Now DAL will just have to compete and win.

  • Report this Comment On February 10, 2010, at 12:29 PM, FBEditorial wrote:

    I agree with DeltaHeavy in that its not all bad news for Delta.

    We have the US-Japan Open Skies treaty which in itself will spawn more, not less competition.

  • Report this Comment On November 16, 2010, at 5:57 AM, ToroInv wrote:

    Is JALFQ a good buy today?? What do you think about JAL future??

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Tim Beyers
TMFMileHigh

Tim Beyers first began writing for the Fool in 2003. Today, he's an analyst for Motley Fool Rule Breakers and Motley Fool Supernova. At Fool.com, he covers disruptive ideas in technology and entertainment, though you'll most often find him writing and talking about the business of comics. Find him online at timbeyers.me or send email to tbeyers@fool.com. For more insights, follow Tim on Google+ and Twitter.

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