"You will hardly know who I am or what I mean,
But I shall be good health to you nevertheless,
And filter and fibre your blood."
-- From "Song of Myself LII," by Walt Whitman.
Following up on CEO Eric Schmidt's promise to buy at least one company every month to accelerate out of the recession, Big G just picked up visual search outfit Plink for an undisclosed (i.e., presumably very small) sum. In effect, Google just hired a couple of engineers with the proven ability to tackle a tough information-finding problem.
What Plink does is similar to the nearly magical Google Goggles application for Android smartphones: Take a picture with the phone's camera and get a list of search results based on what's in the picture. Plink focused on identifying artwork, but the founders will now fold their efforts into the Goggles team.
And Google has a tradition of putting its new hires to useful work. For example, video technology outfit On2 Technologies gave Google the power to unsnarl a nasty mess of licensing issues that has been holding back adoption of HTML5 video services. If all goes as expected, every browser will soon have a high-powered and royalty-free technology available to make the new standard work. Bad news for Adobe Systems
This acquisition alone won't change how I think about Google, but the stated commitment to buy and hire more high-quality companies and people in coming months does. Google can't quite match the waist-deep coffers of Apple
Now, I'm not saying that Google will buy Netflix or anything. I'm just saying, you dig?
You may hardly know what Google is buying, but the act of shopping is itself a sign of good health. What should Big G buy next? Share your thoughts in the comments below.