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This Week's 5 Dumbest Stock Moves

Stupidity is contagious. It gets us all from time to time. Even respectable companies can catch it. As I do every week, let's take a look at five dumb financial events this week that may make your head spin.

1. Palm in search of branches
What do surge protectors, remote-controlled dog toys, and 9-volt batteries have that Palm (Nasdaq: PALM  ) does not? Distribution through RadioShack (NYSE: RSH  ) , for starters. The small-box electronics retailer is phasing out Palm smartphones.

RadioShack may not be the coolest shop in the suburban strip mall, but maybe that's even more ominous for Palm's future. It also doesn't help that Palm is losing a key executive. Today will be Michael Abbott's last day at Palm. He headed up the company's software and services operations

2. Vita-lost
Shares of Vitacost.com (Nasdaq: VITC  ) tumbled this week after the company hosed down its outlook. This happens all the time, so why pick on the Web-based vitamin retailer? Well, the failure is in the delivery.

Vitacost's revised outlook began with a longwinded story about a manufacturing logistics issue at a plant. Production hiccups resulted in pushing into the current quarter $1 million to $1.2 million in back orders that would normally have been recognized during the first quarter.

Fair enough. Rob Peter to pay Paul, but Peter, Paul, and Mary can go on with the set list in zero-sum fashion. Right?

Wrong. A paragraph later, Vitacost slashes its full-year revenue outlook by $10 million, and talks down its profit guidance to less than it earned a year ago, on an adjusted basis.

Isn't that the real story? How old does Vitacost think its investors are? Five? This is a birthday party clown trying to pull off some parlor magic through lame distraction. It doesn't work.

3. Pandora's box
How many Netflix (Nasdaq: NFLX  ) subscribers received Avatar in bright-red mailers yesterday? None. The highest-grossing flick of all time hit the market yesterday, but it's just the latest blockbuster affected by Netflix's agreement with the studio to delay sending movies.

Netflix shareholders got something a lot better, though. Shares of the movie lender hit a new all-time high yesterday, barreling through the $100 mark. No doubt about it. Netflix put out a great quarterly report Wednesday night. However, the reason that one of my favorite investments makes this week's "dumb" list is that revenue growth of 25% fell well short of the 35% year-over-year growth in subscribers.

In other words, the average subscriber is paying less for Netflix's service. This isn't necessarily a bad thing. If folks are trading down instead of quitting the service altogether -- wooed by the value proposition of unlimited streaming -- that would be good. However, if folks are trading down to cheaper plans because they now need a second source to provide them with flicks like Avatar, The Blind Side, and Sherlock Holmes within the first four weeks of rental availability, the 28-day release block would be a bad idea.

4. Hulu hoops
The rumors of Hulu charging for its service are true. The studio-bankrolled streaming service will be introducing a $9.95 monthly premium subscription service, according to the Los Angeles Times.

Thankfully, Hulu will keep the free site running. The premium service will simply dig deeper into catalogs of shows that stream their more recent episodes through the site.

This is still a dumb idea because it won't take off. Netflix charges less -- $8.99 a month -- for a plan that includes streaming of several shows and thousands of movies. Netflix subscribers also get unlimited DVD rentals (as long as they only have one out at a time).

So whom will this Hulu plan ultimately threaten? For starters, it will impact the studios themselves. Why buy a show's entire season on DVD if it can be streamed via Hulu? And what happens if cable subscribers ax their bills in favor of this streaming service? Cable and satellite television royalties to the studios will dry up. Hulu investors and content producers include Disney (NYSE: DIS  ) and General Electric (NYSE: GE  ) . These media giants have a ton of cable properties that will get slammed if folks wean themselves from chunky programming bills.

In short, it's a lose-lose deal. Hulu better hope it fails.

5. Goldman's fit to be bronzed
As fraud allegations against Goldman Sachs (NYSE: GS  ) heat up, the stock is essentially down to where it was at the beginning of March.

Really? That's it? Win or lose, Goldman's reputation is going to take a hit, and that may cause it to lose a fair amount of business. It may also be just the beginning if other investment bankers get caught up in the wave.

Financial services have been hot since the market bottomed out last year, but it remains to be seen what many of these "too big to fail" giants will look like after the inevitable regulation goes through and investors grow to expect more than the fixed-income trading profits that are driving results these days.

Why are investors bidding up a sector that will never resemble what it was in its prime?

Which of these five moves do you think is the dumbest? Share your thoughts in the comments box below.

The Steve Jobs Betrayal
You may already know that in the final year of his life, Jobs revealed a stunning betrayal — and told his biographer, "I will spend my last dying breath... and every penny of Apple's $40 billion in the bank to right this wrong." What was it that made Jobs so irate — and why could it make a few in-the-know investors some major profits over the coming months and years?

Enter your email address below to find out what made Jobs so enraged!

Walt Disney is a Motley Fool Inside Value selection. Walt Disney and Netflix are Motley Fool Stock Advisor recommendations. Try any of our Foolish newsletter services, free for 30 days. That certainly wouldn't be a dumb move.

Longtime Fool contributor Rick Munarriz is a fan of dumb and smart business moves. Investors can learn plenty from both. He owns shares of Netflix and Disney. Rick is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On April 23, 2010, at 11:59 AM, idamoore wrote:

    Since November, 2009, analysts have been recommending a NFLX sell. Those who did sell were sorry this week.

    Netflix may delay new releases for those weeks but,

    hey, why is everyone is such a hurry anyway?

    Seeing Avatar on your home screen is not a great idea anyway. What's spectacular about the movie is the 3D

    and even the best 3D tv can't come close to the real deal. Besides, there are thousands of movies on Netflix

    DVD not to mention the huge number on streaming that

    95% of all Americans have never even seen once.

    If Netflix goes global, and I hope it does, the implications for NFLX are almost limitless.

    As for HULU, it's pretty much a joke for movies though the tv listings are good.

  • Report this Comment On April 23, 2010, at 2:14 PM, patrickthickey wrote:

    Well, it astounds me to see NFLX posting such a number. I do like their service, though my personal account is in hibernation. What is not reported, posted or mentioned is how many of the core, key IT support people have fled for higher ground. A previous senior executive has recruited the majority of them to his new venture. Remains to be seen if this impacts delivery or much else, but it's a seriously large drain of talent.

  • Report this Comment On April 23, 2010, at 3:40 PM, LiveCheap wrote:

    Respectfully, you should listen to the conference call or read the transcript. It turns out that on a net basis more people moved up their plans than moved down. The reason that the revenue is growing slower than the growth in customers is that many of the new customers are going with the $9 plan not that they are shifting downwards at least on a net basis.

    Normally I focus a lot on the revenue but the key things here is there expanding margins at prices that are below what they could be. Revenue can be jolted in a blink of an eye. Move everyone from a $9 plan to a $9.99 plan and you have an incremental $75 million a year in revenue with zero additional cost. The $9 plan offers ridiculous value and now that he competition is trampled, subscribers don't have anywhere to go. Happy subscriber growth is what really matters, Netflix has pricing power and can use it whenever it wants with near zero consequences. Compare $9 a month for unlimited streaming and DVDs to paying $14 a month for HBO. If I had to choose, I'd choose Netflix. Add $5 and I'd still choose Netflix.

    If you listened to the call or read the transcript, you would appreciate how ridiculously well the company is executing. There was weakness nowhere and competition is just not a factor outside of redbox and they seem to be hitting a different market. Redbox by the way, also doesn't have Avatar.

  • Report this Comment On April 24, 2010, at 2:08 AM, SUPERMANSTOCKS wrote:

    No I say invest in BBI because they will be ending up doing a reverse stock split before they file bankruptcy or maybe not

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