Is Google TV Ready for Prime Time? (Fool TV) analyst Eric Bleeker has a simple barometer to let him know when something is getting hyped: his mom. So when Eric's dear mother called this week and blurted breathlessly into the phone, "Hey, Eric, did you hear about the Google TV? Should I buy the Google?" Eric knew hype was in the air.

Indeed, Google (Nasdaq: GOOG  ) had just announced a new search solution that would expand its domain into our living rooms, photo albums, and music collections. According to the company, Google TV would give the wunder-firm a toehold in what's estimated to be a $150 billion TV advertising market.

Sound like a stretch for an Internet search engine? Well, based on what little is actually known about this potential offering, Bleeker thinks it's a fantastic idea -- and one that will please investors. On the face of it, Google TV looks to be a fairly low-cost investment for the company. So there's not a lot of risk if it sputters, but it could bring huge returns if it succeeds.

Pairing Google's powerful advertising savvy with the "beyond PC" entertainment we consume in our homes would be extremely valuable to advertisers and open up a lucrative new revenue stream for the company. And if Google wins here, who loses? Sorry, Ma, you need to watch the video to find out.

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Eric Bleeker owns no shares of the companies mentioned here. Google is a Motley Fool Rule Breakers recommendation. The Motley Fool has a disclosure policy.

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  • Report this Comment On May 28, 2010, at 2:46 PM, plange01 wrote:

    google has become ridiculous with all of its cheap copys of other people good ideas .this is just a failing companys growing desperation...

  • Report this Comment On June 24, 2010, at 10:58 AM, RafesUserName wrote:

    "google has become ridiculous with all of its cheap copys of other people good ideas .this is just a failing companys growing desperation..."

    LOL... Come back in 10 years and let us know what you bought instead. Google is amazing. Everything they do is incredibly innovative and in-tune with what people want... often before they even know it. The way their implementations are simple, efficient, consistent and just work, is truly remarkable. This is not something which is easy to do in software development, and they do it better than *anyone* else.

    They are way ahead in The Cloud, and I don't see anyone catching up.

    What you see as a copy of others ideas, I see as rescuing trapped potential. MS should have been the one to offer something like GoogleDocs with Office. Yahoo!Mail should have been GMail, but they have settled to trying to copy it. Apple should have been the one to make streaming content work, but NetFlix seems to be there in their niche, and I have a feeling Google will do it better. Probably not as the straight-forward concept we might think - more likely it will be cleverly integrated in to other things to make a new flavor combination we didn't know we couldn't live without.

    World-wide programming on-demand over the internet is an inevitability. I sit here watching the World Cup in Singapore on Singtel's MioTV, which is totally over my internet connection. The content is mostly weak, and expensive, but it is young and will improve.

    Google could easily lead the way. The first company to do it well will lock in a huge moat by hooking users and giving them an environment they want to stay inside....not the way Apple does it, through restriction and captivity, but through quality offerings which don't appear to try too hard to work together....they just do.

    I currently use Google Chrome, GMail, GoogleDocs and GoogleWave and I could write a page on how each one has helped me. There is simply nothing else out there that comes close, and guess what it took for me to try them out....nothing, I just clicked a button and I was in.

    If ever there was a game changing tool it is Chrome. It is so simple and does everything the others do but faster, easier and so intuitive it just seems to just work (have I repeated that Google's stuff 'just works' enough yet?). Every now and then I see a button to add something to Chrome I didn't know I was missing - I click, and it adds itself. It is just the beginning for Chrome as well... just wait until you see what they are doing to allow things like Flash and other 3rd party players to work without any installations or add-ons.

    Then there is ChromeOS coming soon....imagine flipping open your laptop and your computer is instantly on and online, and I believe it's based on Linux, keeping true to its support of the open source community.

    I do not work for Google. I am just someone who has found a lot of ways to make my life easier because of Google's products.

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