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What's Your Beef, Boeing?

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At first, last night's House vote left me flummoxed. In a lopsided 410-to-8 decision, our lawmakers dictated that when choosing a winner for the KC-X Tanker contract in July, the Pentagon must consider whether subsidies EADS receives in the development of its A330 airframe decrease the plane's cost and help it to underbid Boeing's (NYSE: BA  ) 767-based offering.

Boeing immediately hailed the decision as a righteous blow against the "unfair competitive advantage that EADS/Airbus, a foreign company, gained from decades of illegal launch aid subsidies worth billions of dollars."

On the face of it, this was a clear and convincing win for Boeing and team members United Technologies (NYSE: UTX  ) and Honeywell (NYSE: HON  ) . With a WTO decision reportedly claiming that EADS received $5 billion in A330 subsidies, Boeing can argue that the Pentagon should inflate EADS' KC-X bid, perhaps pricing it out of competition. EADS, stunned by the blow, offered only a piteous plea that the Pentagon decide independently "the extent to which this or any legislation impacts" the competition.

Victory is Boeing's.

Or is it?
But here's what's got me wondering: According to Boeing, it has the best tanker offering by far -- more fuel-efficient, cheaper to maintain, and delivered in a convenient, bite-size package. It also has public policy on its side, in that there's a national, and rational, bias in favor of buying strategic defense equipment from domestic suppliers.

So ... why the continued obsession with price? Why does Boeing risk an international backlash, declamations of American protectionism, and perhaps lost business in the offended European countries, by arguing over EADS' cost to produce the A330?

Everything's connected
Here's why: Remember how, back in 2007, EADS dropped out of the Denmark/Norway fighter aircraft competition in a huff, complaining that "changes in the timing and structure of the bidding process" favored the competing consortium of Lockheed Martin (NYSE: LMT  ) , Northrop Grumman (NYSE: NOC  ) , and General Electric (NYSE: GE  ) ? At the time, I argued that EADS' real problem wasn't timing or structure at all, but price, and that a too-strong euro might be increasing the cost of EADS' Eurofighter relative to Team Lockheed's dollar-developed F-35, pricing EADS out of contention in consequence. But now, the euro's 17% slide since is turning that equation on its head.

Foolish takeaway
Boeing shareholders can rightly cheer yesterday's House vote. But at the same time, beware: Dollar revaluation may pose headwinds to this export-oriented company.

The Steve Jobs Betrayal
You may already know that in the final year of his life, Jobs revealed a stunning betrayal — and told his biographer, "I will spend my last dying breath... and every penny of Apple's $40 billion in the bank to right this wrong." What was it that made Jobs so irate — and why could it make a few in-the-know investors some major profits over the coming months and years?

Enter your email address below to find out what made Jobs so enraged!

Fool contributor Rich Smith owns no shares of any company named above. The Motley Fool has a disclosure policy.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On May 29, 2010, at 1:22 AM, FBEditorial wrote:

    "So ... why the continued obsession with price?"

    Er, because thats one of the key premises of the entire KC-X contract, or did someone not mention that to you?

    http://www.fleetbuzzeditorial.com/2009/11/04/wto-ruling/

    Read the link - Boeing's attorney knows more on this case than you and its clear you do not have an understanding about the A330, its subsidies and the effects on the current tanker procurement.

    If you cannot grasp why there was a 410-8 vote, you really shouldnt be commenting on Boeing at all.

  • Report this Comment On May 29, 2010, at 3:05 AM, TrackGoldmanSach wrote:

    Two points, Mr. FBEditorial:

    1. Quoting one line out of context serves only to illustrate that you either do not understand the concept of a rhetorical question, or failed to read the whole article.

    2. More importantly, quoting "Boeing's attorney" as your sole source for understanding the subsidy issue is... a bit naive. No offense, but you do realize that he's paid to espouse Boeing's spin on the issue, right? That's kind of the whole point of having a lawyer -- it's someone you pay to spin things the way you want them spun.

    Meanwhile, a unbiased team of lawyers -- representing the folks who will actually make the decision on KC-X, no less, has concluded that the WTO decision "gives us no basis on which to make a judgment" as to whether EADS deserves to be penalized in the bidding.

    http://www.fool.com/investing/general/2010/03/25/boeing-vs-a...

    Does Boeing's attorney disagree? Of course he does. That's his job.

    TMFDitty

  • Report this Comment On May 30, 2010, at 5:00 AM, yosemitebean wrote:

    If I am on a plane and for some reason we need to refuel over the ocean.....and France controls the gas....I'll start preparing myself for a water landing.

  • Report this Comment On May 31, 2010, at 9:35 PM, FlyingKnignt wrote:

    A lower dollar means our exports are more attractive to foreign markets. If you think the dollar is going to go up as we monetize our huge debt you might want to go back and take Econ 101 again Fool. TrackGoldmanSach you might want to read the WTO ruling again. Boeing faces a competitor with large government subsidies from European governments, which allow it to develop new products without financial risk. At least Congress gets that.

  • Report this Comment On June 01, 2010, at 10:16 AM, TMFDitty wrote:

    @FlyingKnight: "Up" relative to what? Relative to China, for example, I'm right there with you. Relative to the Euro, however ... yes indeed, I would not be at all surprised to see the dollar go "up" as they monetize their even huger debts. (And indeed, the dollar is gaining ground on the Euro.)

    TMFDitty

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