The video below is part of The Motley Fool's "11 O'Clock Stock" series where we recommend a new stock every weekday at 11 a.m. ET on Fool.com over the next 50 weekdays. To see a video of co-founder Tom Gardner explaining the series, click here. To see our original recommendation of Altria (NYSE: MO) click here.

Due to smoking bans and health consciousness, cigarette usage in the U.S. is on the way down at a rate of 3%-4% a year. Still, Fool.com analyst Anand Chokkavelu, CFA, sees opportunity in the sector. Click on the video below to hear his rationale on Altria, and why it's a stock that deserves your attention.