Why We're Buying Coach

The video below is part of The Motley Fool's "11 O'Clock Stock" series where we recommend a new stock every weekday at 11 a.m. ET on Fool.com over the next 50 weekdays. To see a video of co-founder Tom Gardner explaining the series, click here. To see our original recommendation of Coach (NYSE: COH  )  click here.

Buy a luxury retailer right now? Dayana Yochim says it's time investors did just that. To see her thoughts on Coach, watch the video and then read on below:

Yochim says that the "new normal" of how consumers spend their money is misunderstood. She says people are spending differently, looking for quality and value. In addition, Yochim has been impressed with Coach's leadership across the economic downtown.

Yochim likes the company's international expansion opportunities and believes Coach has good opportunities in both China and Korea. Coach is trading at the high end of its 52-week range, which makes it more expensive than niche high-end jean providers like Joe's Jeans (Nasdaq: JOEZ  ) , but cheaper than struggling mall brands like Abercrombie & Fitch (NYSE: ANF  ) . Still, Yochim says at today's prices Coach is a nice, timeless staple to have in your portfolio.

Dayana Yochim does not own shares of Coach, but she does own several of the company's handbags. Coach is a Motley Fool Stock Advisor recommendation. Try any of our Foolish newsletters today, free for 30 days. The Motley Fool has a disclosure policy.


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