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Why We’re Buying Madison Square Garden

The video below is part of The Motley Fool's "11 O'Clock Stock" series where we're recommending a new stock every weekday at 11 a.m. ET on for 50 weekdays. To see a video of co-founder Tom Gardner explaining the series, click here. To see our original recommendation of Madison Square Garden (NYSE: MSG  ) , click here.

It's tough for sports fans to apply their expertise to investing. Liberty Capital (Nasdaq: LINTA  ) owns the Braves, and Disney (NYSE: DIS  ) owns ESPN, but there are few truly investable pure plays involving major-league sports. However, Stock Advisor analyst Bryan White thinks Madison Square Garden gives investors a direct investment in one of the largest sports markets in the world at an attractive price. Watch Bryan in the video, then read on below:

Madison Square Garden was spun off from Cablevision (NYSE: CVC  ) in February. It owns the Knicks, Rangers, and a regional sports network much like the kind Comcast (Nasdaq: CMCSA  ) offers across the country. Most intriguingly, Madison Square Garden is trading at remarkably cheap prices. White estimates that a conservative sum-of-parts valuation of the company's assets should total $700 million more than its current $1.5 billion market capitalization.

If you want to apply your Peter Lynch-like talents and invest in a company you know and understand, look no further than Madison Square Garden.

Bryan White does not own shares of any of the companies mentioned. Walt Disney is a Motley Fool Inside Value selection and a Motley Fool Stock Advisor pick. The Fool owns shares of Madison Square Garden. Try any of our Foolish newsletter services free for 30 days. The Motley Fool has a disclosure policy.

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