Netflix Lifts Limelight Networks: What You Need to Know

Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of Limelight Networks (Nasdaq: LLNW  ) soared more than 35% on news that Netflix (Nasdaq: NFLX  ) would award it a significant chunk of its online video delivery business.

So what: Earlier today, industry analyst Dan Rayburn reported the news in a blog post. His sources suggest that Akamai Technologies (Nasdaq: AKAM  ) hadn't performed well enough delivering for Netflix and that Limelight and Level 3 Communications (Nasdaq: LVLT  ) would take over as the company's principal content delivery network partners.

Now what: Akamai and Netflix have since confirmed in media reports they're in talks about renegotiating their relationship but will continue working together. More importantly, in a Reuters interview, a Netflix spokesperson denied Akamai was providing inferior performance.

So while Limelight and Level 3 probably stand to gain some business as a result of Netflix and Akamai negotiating, the $10 million to $15 million Rayburn estimates is at stake is barely more than a rounding error for Akamai, which is on track to generate more than $1 billion in 2010 revenue.

Interested in more info on Limelight Networks? Add it to your watchlist by clicking here.

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Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team. He owned shares of Akamai at the time of publication. Check out Tim's portfolio holdings and Foolish writings, or connect with him on Twitter as @milehighfool. You can also get his insights delivered directly to your RSS reader. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool is also on Twitter as @TheMotleyFool. Its disclosure policy is at least 10% better than other disclosure policies.


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