The White iPhones Are Coming!

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According to Bloomberg and its customary cadre of anonymous but highly connected sources, Apple (Nasdaq: AAPL  ) is on track to release the white iPhone 4 before the end of April.

Yeah, that's what I thought.

Bloomberg says that both AT&T (NYSE: T  ) and Verizon (NYSE: VZ  ) should have the elusive iPhone variant on their shelves this month. That would give Cupertino something like two months to pad its sales with the all-white design that's so dear to the Apple brand in general, before rolling out the next generation of iPhones in late June (unless those pesky delay rumors prove true).

Of course, Apple tends to keep each model in retail stores for two years at a time, giving customers a choice between embracing the latest and greatest or saving some money on last year's model. The 3GS still sells at AT&T stores for a bargain-bin $49 subsidized price. Hence, a late launch isn't entirely without merit -- these things have legs. To skip this release, even if it's just a color variation on an established model, would be to leave sales on the table. That doesn't sound like the Steve Jobs we know.

Apple has been steadfast since the fizzled launch last summer, saying that white iPhones would eventually become available, and you can call the company many things but usually not "liars," especially when both profits and Apple's public image are on the line. So if Motorola Mobility (NYSE: MMI  ) , HTC, and Samsung were hoping to exploit this chink in Apple's armor, they had better act fast because it's closing in a matter of weeks.

Did you ever believe that Apple would leave the white iPhone 4 and just move on? Discuss in the comments below, you heretic.

Fool contributor Anders Bylund holds no position in any of the companies discussed here. Apple is a Motley Fool Stock Advisor selection. The Fool has written puts on Apple. Motley Fool Options has recommended a bull call spread position on Apple. The Fool owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. You can check out Anders' holdings and a concise bio if you like, and The Motley Fool is investors writing for investors.

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Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On April 14, 2011, at 10:20 PM, TruffelPig wrote:

    As long as they sell more and my shares go up I am fine with whatever color of IPhone.

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