Growing up, I used to love taking trips to our local Best Buy
The days of boomboxes are long gone, and as music and electronics have evolved, Best Buy has had to change along with them. Stores are no longer overrun with racks and racks of CDs and movies, as consumers have found better ways to shop for them. Companies like Netflix
Instead, the Geek Squad has taken over a corner of the store, and Apple
So with retailing moving online and streaming becoming available everywhere, what will Best Buy look like in 10 years? The company may be starting to answer that question for us.
Electronics I can't do myself
Best Buy has offered to hook up your new flatscreen or cable box for years, but as a semi-tech savvy person who can plug in cables with the best of them, I thought those were just high-priced services that only a small number of customers would need.
Then Best Buy bought Geek Squad and took computer services to the masses. Until Geek Squad, I wouldn't know who to turn to if I needed my computer fixed. If my most tech-savvy friend couldn't fix things, it was probably off to the trash heap.
But that may be just the beginning of Best Buy's move into services.
You're selling what?
Best Buy has partnered with Ford
It really makes sense if you think about it. Best Buy has always been about electronics, and as it has added services, Best Buy has really been about making electronics easier for consumers. Televisions, cable, computers -- Best Buy can hook the least technical person up with a state-of-the-art system.
And this isn't Best Buy's first foray into the transportation business. Did you know Best Buy used to sell Brammo electric motorcycles on a limited basis?
The partnership with Ford may just be the beginning of Best Buy's strategy shift. When I think of new electronics I'd like to have but don't have the first clue how to hook up, two things come to mind: electric vehicles and solar power.
Beyond knowing to call an electrician, I, like most people, wouldn't have a clue how to set up a 240-volt car charger. And with Best Buy bringing retail chargers to the masses, it may be a step toward bringing solar power into the fold later on.
The future of Best Buy
Maybe it isn't all bad that CDs and movies are dying at Best Buy. It's giving the company an opportunity to broaden its horizons and become less of a showroom for online retailers.
Maybe some time in the not-so-distant future, you'll leave Best Buy with a service appointment to hook up solar panels to a charger for your new electric car. As electronics become more complex, Best Buy's services may become more valuable.
Those geeks know everything, don't they?