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Coffee Holding: 2012 Preview

With 2011 almost in the rearview mirror, many investors start to mull over their portfolios and ask what comes next. It's a fair question, and the answers we find are really the crux of great investing. The ability to identify value before the market has already baked expectations into the stock price is what distinguishes the successful investor.

With that, let's take a look at Coffee Holding Company (Nasdaq: JVA  ) . This company is an integrated wholesale coffee roaster. Their manufacturing, roasting, and packaging provide coffee for private label, branded, and in-house brands.

 Stats for Coffee Holding

Year-To-Date Stock Return

118.01%

Market Cap

$51.5 million

Price/Earnings Ratio

14.77

Estimated 5-Year Growth Rate

16%

Dividend Yield

1.48%

CAPS Rating (out of 5)

*

Sources: S&P Capital IQ and Yahoo! Finance.

A look back
2011 was an exciting year for Coffee Holding. The company ran up 733% before falling back to its current year-to-date return of 118%. What gives? One of the largest reasons is that the company is intrinsically linked to former market darling Green Mountain Coffee Roasters (Nasdaq: GMCR  ) . Coffee Holding gets as much as 53% of their revenue from the Vermont brewer. As shares of Green Mountain reached stratospheric levels, Coffee Holding rode a java-fueled high up to as much as $30.98 per share on July 11, 2011.

But the stock's meteoric rise was not enough to justify its lofty multiples and it fell through September. The biggest blow came when David Einhorn called Green Mountain's accounting "shenanigans" in his presentation GAAP-uccino. The chart below illustrates the correlated rise and fall of these two stocks. Beyond the pronounced pop and drop during the late summer, you can see a lot of related movement.

Bean counting for 2012
Going forward, Coffee Holding will likely experience a rough ride. A record growing season in Brazil and Vietnam for robusta coffee beans is expected to produce a glut in the supply and push prices lower. This builds on a 9% drop in prices for the beans already this year. By contrast, arabica coffee prices still remain high despite a small pullback recently. With Tanzanian arabica prices on the rise, there is speculation that the bean will continue to be more expensive going forward as output peaks and Columbian supply can't meet demand.

Arabica beans, the higher quality of the two, are used in Coffee Holding's own branded products, as well as their customers' brands. Coffee Holding will have to pass these costs along to customers and risk thinning margins if they don't raise prices enough. Many of the companies which brew with arabica beans, including Dunkin' Brands (Nasdaq: DNKN  ) , Starbucks (Nasdaq: SBUX  ) , McDonald's (NYSE: MCD  ) and Caribou Coffee (Nasdaq: CBOU  ) , will likely be negatively affected as well.

By contrast, brewers which utilize a blend of arabica and robusta beans, like Kraft (NYSE: KFT  ) and J.M. Smucker, could benefit.

Foolish final thought
Despite the big pullback in share price, I am still skeptical about Coffee Holding's potential going into 2012. Their reliance on Green Mountain Coffee Roasters leaves them vulnerable to the fortunes of one company and one product -- namely, the Keurig brewer. While the large portion of insider ownership by the Gordon brothers is encouraging, both recently sold large stakes. Due to their smaller size and emphasis on arabica beans, the company will remain sensitive to unpredictable coffee price swings. Steer clear of these guys for 2012.

While I'm decidedly dour about Coffee Holding's future, I'm 100% upbeat about The Motley Fool's pick for the top stock for 2012. As an emerging-market enthusiast, I am hugely optimistic about this company's future growth potential. The report is free, but it won't be there forever, so if you'd like to uncover the pick, click here to check it out today. Happy investing in 2012, and Fool on!

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Austin Smith owns no shares of the companies mentioned here. The Motley Fool owns shares of Starbucks. Motley Fool newsletter services have recommended buying shares of Green Mountain Coffee Roasters, McDonald's, and Starbucks. Motley Fool newsletter services have recommended creating a lurking gator position in Green Mountain Coffee Roasters. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On December 20, 2011, at 4:59 PM, DayTrader001 wrote:

    Coffee Holding company (JVA) has a strong “family” record of accomplishment.

    I understand the skepticism in this market, but this small but mighty “family ran” business has more than meets the eye!

    Their practical approach to doing business and lowering future costs has been taken into consideration, thus off setting higher coffee cost.

    I think their stock is currently a steel at $7.67 and will definitely jump back up to &10.50 - $11.25 by mid-January.

    After all… who is drinking less coffee “no one”!!

  • Report this Comment On December 21, 2011, at 3:23 AM, adcmelb wrote:

    Its interesting to note that coffee prices have gone up when I read a newspaper only recently say two of the worlds largest coffee producers have had record crops - it will be interesting if the prices go down over the next 12 months

  • Report this Comment On December 23, 2011, at 3:27 AM, factfinder101 wrote:

    Good points by both commentors in this space. Regardless, it's fairly common knowledge that the performance of this stock is controlled by shorts. Unfortunately, it has NOTHING to do with the performance of a well-run company or the price of coffee. The only time you'll see a bump in price is in the event of a short covering.

    This 'doom & gloom' article indicates a significant short position held by The Fool. Mr. Smith has utilized this '2012 Preview' format to forecast a bleak future for other stocks that have substantial short interest.

    I despise giving way to 'shorts,' but in this case your best move is to invest elsewhere. Some analysts have even dropped coverage on this one because of it's poor performance, in spite of decent technicals/fundamentals. More shorts than longs? Could be. If you look closely, you'll see that price AND VOLUME have come way down

    in the last six months.

    Regretfully, the forecast given in this article is most likely accurate- just for all the wrong reasons. Good luck, guys.

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Related Tickers

5/25/2012 3:59 PM
JVA $7.59 Down -0.08 -1.04%
Coffee Holding Co.… CAPS Rating: *
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