As much as people can dislike change occasionally, industry incumbents loathe it. Even if consumers hate the status quo, companies are usually really stuck in their ways.
That has been the case for virtually every industry that Apple
It took a different approach by adopting the agency model in its iBookstore, allowing publishers to retain pricing control as they gladly ran to Apple with open arms after years of having Amazon.com force their hands with $9.99 e-book prices. Amazon was forced to change from the wholesale model to the agency model or risk losing content. This time, consumers weren't too pleased with the change, as it resulted in higher e-book prices and have now filed suit.
With a new Apple TV set in the works, content deals will continue to be the biggest bargaining point for interested parties. One of the reasons to buy the new gadget was the possibility of choosing channels a la carte. Similar to how Cupertino changed the music business, consumers wouldn't be forced to buy bundles of content just to get the sliver that they wanted.
You'd be able to pick just the channels you want. Want Comcast's
Sounds great for consumers, but the content partners shun the idea. According to USA Today, content deals are the biggest obstacle for Apple, as it tries to ink deals with Comcast, News Corp., and Disney, among others major content providers.
With music, piracy was the catalyst. With TV content, cord-cutting will be the catalyst. Cable subscribers are bailing in favor of online streaming services like Netflix
Time Warner Cable recently reported losing 128,000 home video subscribers, which was only partially offset by 89,000 new high-speed data subscribers. Smaller Cablevision similarly lost 19,000 video subscribers last quarter. DISH Network said goodbye to 111,000 net subscribers last quarter, far worse than the 29,000 lost the prior year.
As consumers ditch expensive cable TV packages for more affordable a la carte online offerings, content partners will have no choice but to give in to Cupertino. Again.
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