While most viewers are sticking with live programming, new data suggests that consumers are becoming less interested in watching TV on Hollywood's terms.
For example, according to researcher Parks Associates, 53% of those who are aware of their cable company providing options for streaming content to other devices take advantage of the service -- known as "TV Everywhere" in common parlance. Parks also found that, when given the choice, consumers prefer Netflix
Separately, a June study from comScore found that 17% of users access television content via two or more platforms. Sports, news, and young adult networks count as much as 30% of their viewers as multiscreen users, PC Magazine reports.
This, Fool, is why Amazon.com
Like Apple, both companies are betting we'll pay up for the right to choose what we want to watch, when we want to watch it. Netflix CEO Reed Hastings is making the same wager -- and there are at least 1 billion reasons to believe he's right. Netflix served more than 1 billion TV and movie streams to customers last month.
We don't know how well "TV Everywhere" operators such as Comcast
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