In today’s edition, research analyst Lyons George dives into Amazon.com's (NASDAQ:AMZN) latest move in its ongoing march toward streaming dominance. With an Instant Video service that comes complimentary with Prime membership, the e-tail giant offers members an increasingly attractive Netflix-like (NASDAQ:NFLX) experience -- not to mention a pretty compelling value proposition. Watch as our Foolish analyst discusses just how aggressive Amazon is getting with its new effort, and what -- if anything -- Reed Hastings and company can do to hold onto their edge in the midst of such fierce competition.

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