As far as Foolish analyst Lyons George is concerned, death, for Netflix(NASDAQ:AMZN), is a six letter word spelled "Amazon." From the expansion of its platform compatibility to the breakneck growth of its video library, Amazon.com’s Instant Video offering is a deadly serious threat to Netflix’s online-streaming throne. Toss in a mysterious press conference the online e-tail giant is set to hold in early September and Instant Video's distinct value proposition (free with Amazon Prime membership), and it seems increasingly likely that Netflix has a tough road ahead.

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