Intel Hooks Up With Googorola

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Better late than never.

Intel (Nasdaq: INTC  ) is aggressively trying to make up for its tardiness to the mobile party, and the latest announcement today in London on that front is a new Android device from Google’s (Nasdaq: GOOG  ) Motorola subsidiary, featuring a Medfield Atom processor. Motorola was one of the more important hardware partners that Intel announced early this year, and investors have gone a long eight months before seeing the fruits of that labor.

The device is called the RAZR i, which is nearly identical to the RAZR M that was unveiled earlier this month for Verizon’s network. The key difference, of course, is that the RAZR M runs on a Qualcomm (Nasdaq: QCOM  ) Snapdragon processor while the RAZR i is sporting Intel inside. Beyond that, the external differences are imperceptible.

Source: Motorola. RAZR i (left) vs. RAZR M (right).

The RAZR i also uses an Intel baseband, one that doesn’t support LTE like the RAZR M and instead only has 3G data speeds. The familiar “Intel Inside” logo will be displayed prominently on its back, in order for Chipzilla to brand the device and build its smartphone presence in consumers’ minds.

This is an important chance for the company to prove itself to consumers and pundits on the merits of the processor alone, since the RAZR i and RAZR M are nearly identical in every other respect. That will allow for relevant comparisons in performance benchmarks and (perhaps most important) battery life. Mobile rival ARM Holdings (Nasdaq: ARMH  ) has historically boasted advantages in power efficiency with its designs, something Intel wants to change.

The RAZR i launches in the European market next month, which is a continuation of Intel’s strategy of going after smaller geographies before tackling the important U.S. market. All of the smartphones it has launched this year have been abroad, such as the Lava Xolo X900 in India or the Orange San Diego in Europe. It will still be going head-to-head with Apple’s (Nasdaq: AAPL  ) freshly unveiled iPhone 5, which will be launched throughout Europe by the end of the month, including important countries like France, Germany, the U.K., and Italy, among others.

Soon enough, Intel will be coming after the domestic market, and the ARM army better be ready.

Mobile is a critical opportunity for Intel, and this brand-new premium report lays it all out for current (or prospective) shareholders. Sign up today and get regular updates at no additional cost -- just click here now.

Fool contributor Evan Niu owns shares of Verizon Communications, Apple, and Qualcomm, but he holds no other position in any company mentioned. Click here to see his holdings and a short bio. The Motley Fool owns shares of Apple, Google, Qualcoom, and Intel. Motley Fool newsletter services have recommended buying shares of Google, Apple, and Intel. Motley Fool newsletter services have also recommended creating a bull call spread position in Apple. The Motley Fool has a disclosure policy.
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  • Report this Comment On September 19, 2012, at 4:33 AM, fortuitoustrade wrote:

    Here's the youtube of the new RAZRi with Intel inside:

    I like how all of these analysts have downgraded Intel AFTER its epic drop from $29 primarily on PC headwinds and the lack of a presence in mobile. All are acting as if (1) the Moto RAZRi doesn't exist, (2) no parent in the world will buy their child a PC for Christmas, (3) the cloud would happily do without Intel, (4) Intel failed to get the skeletons out of their closet with their OWN earnings revision, (5) Intel already isn’t trading with a forward P/E of 10 and hasn’t already gone from mobile ignorant to mobile evangelical. Combine that with the bond surrogate effect that these mega-cap divvy players are providing to the boomer generation and Intel's near 4% divvy, I laugh at calls of this company being a dinosaur. I'm just trading this stock, but I called up my dad and told him to sell the dog and buy Intel. This company is approaching stupid cheap, which I'll go ahead and say is $20. Combine that with Japan QE today and P/E multiple expansion to follow and you have a stock that is stupid cheap right now. Laterz.

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