When it comes to Apple(AAPL -0.69%), all anyone wants to talk about is the iPhone 5. But Foolish analyst Lyons George has something else on his mind. Working off the results of a recent consumer-satisfaction report, Lyons discusses  how Apple is executing on another facet of its smartphone game -- namely, in its mobile retail operations.

In a study of how consumers interact with the Internet's 20 biggest retailers on their mobile devices, Apple came out near the top of the pack. Watch to find out which companies the Cupertino giant came in ahead of, which companies came in ahead of them, and why delivering on the mobile front might soon become mission-critical to retailers everywhere.

Apple is the most influential company in technology and has delivered market-smashing returns for those lucky enough to have invested in the company. However, maintaing that torrid pace will only get more difficult. If you're looking for a recommendation on how to play Apple along with continuing updates and guidance on the company whenever news breaks, we've created a brand new report that details when to buy and sell Apple. To get started, just click here now.