Amazon Takes Aim at Netflix With Prime Pricing Change

Amazon.com (Nasdaq: AMZN  ) is now offering Prime, its premium shipping service that also bundles unlimited streaming, for $7.99 a month. A reader at the news site Hacking Netflix first reported the find yesterday:

With the change, what had been a $79-per-year membership is now being sold at the same price Netflix (Nasdaq: NFLX  ) charges for its streaming service here in the U.S. Hulu Plus, the premium streaming service cooperatively operated by Comcast (Nasdaq: CMCSA  ) , News Corp. (Nasdaq: NWS  ) , and Walt Disney (NYSE: DIS  ) , also charges $7.99 monthly .

Paying $7.99 a month for a year would cost $95.88. TechCrunch reports that it appears those who pay $79 annually for Prime now, or new members who wish to sign up for a year's subscription and save $16.88, may continue to do so.

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  • Report this Comment On November 06, 2012, at 2:02 PM, dlchase24 wrote:

    While it does put them on more equal footing in terms of commitment versus Netflix, this rings as more of a move to get customers to sign up and use the site for the holidays in order to get free 2nd day shipping to me.

    There may be many people willing to sign up for Prime from now through January, then let it drop, all for easier holiday shopping.

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