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The Real Might Behind Disney's Mouse

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While the headlines talk of the box office possibilities connected to Walt Disney's (NYSE: DIS  ) $4 billion purchase of Lucasfilm and the Star Wars franchise, the opportunity for merchandising sales through Disney's theme parks and 350-plus worldwide retail stores may be even larger. Watch the video below now to find out why licensing and merchandising are such important earnings drivers for the House of Mouse.

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5/24/2013 4:00 PM
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