Sustaining a Strong Brand Is Not Easy

If you follow Chipotle (NYSE: CMG  ) , you've probably heard about its ShopHouse concept, an Asian restaurant built on the Chipotle model. After 14 months, the company is ready to open up two more of these stores. Rex Moore visited the Washington, D.C., location and talked with the man responsible for the ShopHouse idea. In this sixth video of our multipart series, find out one of the biggest challenges management faces in staying true to the Chipotle brand. (See all parts of the series linked below the video.) 

Chipotle's stock price has been under pressure lately. Hedge fund manager David Einhorn not only contends that Taco Bell's new menu poses a threat, but also that the burrito king is overvalued. Indeed, competitors as diverse as Wendy's  (Nasdaq: WEN  ) , Buffalo Wild Wings  (Nasdaq: BWLD  ) , Panera  (Nasdaq: PNRA  ) , and Chuy's  (Nasdaq: CHUY  ) have easily outperformed Chipotle over the past few months and carry lower valuations.

2012 hasn't been kind to Chipotle’s stock, as investors question whether its growth has come to an end. Fool analyst Jason Moser's new premium research report analyzes the burrito maker’s situation and answers the question investors are asking: Can Chipotle still grow? If you own or are considering owning shares in Chipotle, you’ll want to click here now and get started! 

 

Part 1: Chipotle's Next Huge Opportunity

Part 2: Chipotle's Small Bet Could Pay Off Big

Part 3: What is Chipotle's ShopHouse, Anyway?

Part 4: Why You'll Find Real Asian Food at Chipotle's ShopHouse

Part 5: Are Customers Buying What Chipotle's ShopHouse Is Selling?


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