December 2, 2012
This week, in an interview with Nicholas Carlson of Business Insider, Google's (Nasdaq: GOOG ) Bradley Horowitz ripped Facebook (Nasdaq: FB ) as a "social network of the past." At issue is Sponsored Stories -- drive-by ads that are thinly disguised as posts.
"When you and I are having a conversation, the least opportune thing you can do is have some guy with a sandwich board run between us and try to sell me a sandwich," Horowitz said. "I'm trying to connect with someone and communicate in that sacred space. It doesn't matter if I like the sandwich. ... That is the wrong moment to dangle a sandwich in front of me."
Since Horowitz is front man for the Google+ social network, investors should take his comments as nothing more than fearful admiration of a rival. Yet that, too, is telling. Horowitz and his colleagues have good reason to fear Facebook, as Fool contributor Tim Beyers explains in the following video.
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