Surprise! In an interview with Forbes, Facebook (NASDAQ:FB) Chief Privacy Officer Erin Egan said that the social network won't limit itself when it comes to using your data to generate revenue. According to Egan:

Everything you do and say on Facebook can be used to serve you ads ... Our policy says that we can advertise services to you off of Facebook based on data we have on Facebook.

While she isn't explicitly saying so, it seems clear that the company is aiming for Google (NASDAQ:GOOGL) and its AdSense network, which places ad inventory on third-party sites and blogs in exchange for a cut of the revenue. All told, the service generated about $7.3 billion in payments to content partners on $10.4 billion in ad revenue last year. Could Facebook build a similar franchise and destroy short sellers in the process? I address this question and more in the video below.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.