Thanksgiving weekend wasn't just about thanks, giving, or heaping helpings of turkey, gravy, and mashed potatoes. Photos were also a big part of the holiday picture thanks to Instagram. The social photo-sharing site, which Facebook (NASDAQ:FB) acquired in April for $1 billion, added 10 million snapshots over the holiday weekend. Just last month, Instagram captured and catalogued roughly 1 million photos documenting the destruction wrought by Superstorm Sandy.

All signs suggest that Instagram is scaling at remarkable speed. But will this growth pay off for Facebook, which paid more than a half-billion-dollar premium for a company that has yet to demonstrate any ability to generate revenue? History says yes. Find out more in the following video.