Stock Advisor
Expert Analysis and Market-Beating Returns
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For over 20 years, Stock Advisor has delivered a proven track record of market-beating returns. Each month, investors receive two carefully selected stock recommendations to help potentially grow wealth faster—plus expert insights, financial planning articles, and top ETF picks to help investors build the financial future you’ve worked so hard for (and a little bit of Foolish fun along the way)!
Stock Advisor Recommendations Schedule Each Month
Stock Advisor members receive two new stock recommendations every month: one pick from the Hidden Gems team on the first Thursday, and one pick from the Rule Breakers team on the third Thursday. On the fourth Thursday, both teams jointly update the service's Top 10 stock rankings.
| 1st Thursday | ▶ 1st Stock Recommendation (Team Hidden Gems) |
| 3rd Thursday | ▶ 2nd Stock Recommendation (Team Rule Breakers) |
| 4th Thursday |
▶
Updated Top 10 Stock Rankings
Updated by both Hidden Gems & Rule Breakers Teams
|
Team Hidden Gems
This team specializes in uncovering "diamonds in the rough": high-quality companies of all sizes that the broader market has yet to fully appreciate.
Team Rule Breakers
This team looks for "first-movers" in emerging sectors, companies that are often considered overvalued by traditional metrics but possess massive long-term upside.
Key Features
Stock Advisor Is a Comprehensive Investing Resource
MARKET BEATING RETURNS
Stock Advisor Has More Than Quadrupled the S&P 500 Over the Last 21 Years
Stock Advisor has outperformed the market by more than four times through rigorously combing every corner of every industry for overlooked companies we believe could be posed to shatter the market – often when these businesses are flying under Wall Street’s radar.
Stock Advisor helps investors...
With 2 new recommendations every month and our top 10 stocks, you’ll always have fresh investment ideas.
With 2 new recommendations every month and our top 10 stocks, you’ll always have fresh investment ideas.
Average Stock Advisor Recommendations Have Returned of 979%
Is Motley Fool Stock Advisor worth it?
Yes, for most long-term investors: Stock Advisor has returned an average of +979%* since 2002, versus +214% for the S&P 500 over the same stretch. Each month, our analysts recommend two stocks to buy and hold for at least five years — the strategy is built for patient investors willing to own a diversified portfolio of 50+ picks, not for short-term traders chasing quick gains. If you're looking for day-trading signals or a service you can judge in a single quarter, this isn't the right fit. Here is what members say in their own words.
*Returns as of 8/31/2026, including dividends. Past performance doesn't guarantee future results.
OUR INVESTING TEAM
Will Teach You the Principles of Investing
Additional Premium Investing Resources
For Investors Who'd Like More Stock Recommendations, Tools, and Features
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Hidden Gems Database
Rule Breakers Database (partial)
Hidden Gems Database
Rule Breakers Database
Hidden Gems Database
Rule Breakers Database
AI Innovation Database (AIball)
Everything in Stock Advisor plus:
Rule Breakers
Dividend Investor
Hidden Gems
Everything in Stock Advisor & Epic plus:
Trends
Value Hunters
Global Partners