YouTube Wants You to Take TV Everywhere

When Google (NASDAQ: GOOGL  ) introduced a YouTube "guide" last year, it signaled a desire to make the service more like traditional television. Cook up a home screen with all your favorite programming in one place and you'll watch more, the theory went.

Smart move. While the number of original videos watched declined recently -- from 43.5 million last December to 37 million in October, comScore reports -- ad impressions rose sharply to 11 million from just 7 million over the same period, a 57% increase. More importantly, Google ranked second in October ad impressions after not even making comScore's list a year ago.

Meanwhile, Hulu, which had been first in December, dropped to third despite serving 59 ads per viewer -- up from 46. Not good news for corporate parents Comcast (NASDAQ: CMCSA  ) , News Corp. (NASDAQ: FOX  ) , and Walt Disney (NYSE: DIS  ) .

For its part, YouTube is hoping to build on its success by taking its "guide" to every device you own. The goal? Be your first choice for on-demand programming no matter where you happen to be.

Netflix (NASDAQ: NFLX  ) has already made strides in this area. More than half of users stream content from something other than a computer, Nielsen reports. Playing HD video on the go is getting easier.

Even so, Google's plan isn't without risks. In pitching channels, YouTube could blunt the need for search and thereby its appeal as a place to discover the new thing.

Yet that worst-case scenario could take years to manifest. In the meantime, South Korean performer PSY uploaded "Gangnam Style" to YouTube just four months ago only to see the video draw in more than 921 million views as of this writing. Think MTV would ever have generated that sort of global audience? Of course not.

TV is changing, and YouTube is leading the revolution. But what about mobile? Despite gaining an enviable lead with its Android operating system, the market isn't sold. That's why it's more important than ever to understand each piece of Google's sprawling empire. In The Motley Fool's new premium research report on Google, we break down the risks and potential rewards for Google investors. Simply click here now to unlock your copy of this invaluable resource, and you'll receive a bonus year's worth of key updates and expert guidance as news continues to develop.

Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2146582, ~/Articles/ArticleHandler.aspx, 10/23/2016 2:50:44 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 1 day ago Sponsored by:
DOW 18,145.71 -16.64 -0.09%
S&P 500 2,141.16 -0.18 -0.01%
NASD 5,257.40 15.57 0.30%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

10/21/2016 4:00 PM
GOOGL $824.06 Up +2.43 +0.30%
Alphabet (A shares… CAPS Rating: *****
NFLX $127.50 Up +4.15 +3.36%
Netflix CAPS Rating: ***
CMCSA $64.06 Down -0.29 -0.45%
Comcast CAPS Rating: ***
DIS $93.03 Up +1.00 +1.09%
Walt Disney CAPS Rating: *****
FOX $25.91 Up +0.55 +2.17%
Twenty-First Centu… CAPS Rating: ***