In a new study, researchers at Sanford Bernstein studied video streaming services and how much of children's content is viewed through those services. It found that through content deals with Disney (NYSE:DIS) and Viacom (NASDAQ:VIA), Netflix (NASDAQ:NFLX) is actually hurting Disney and Viacom.

Using data mined from TiVo (NASDAQ:TIVO) viewer patterns, the report showed that with homes that streamed video entertainment, the tendency to watch live children's programming was dramatically reduced. The research suggests this wasn't an anomalous quarter; for the first eight months of 2011, Viacom-owned Nickelodeon experienced ratings increases of 11% for non-streaming TiVo users, and only 3% for those who do stream.

It appears that Netflix is hurting its partners' live ratings. As Fool.com analyst Lyons George explains in the video below, the question is whether this will help or hurt Reed Hastings' company.

Lyons George has no positions in the stocks mentioned above. The Motley Fool owns shares of Walt Disney and Netflix. Motley Fool newsletter services recommend Walt Disney and Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.