An important part of building an investment thesis for any company is to take a close look at the risks the company faces. In this video, Motley Fool analyst Jim Mueller takes a look at SodaStream (SODA +0.00%), the Israeli make-your-own-soda company that has been around for decades in Europe, but has just begun to reach the U.S. market. He talks about how, while this may be a popular and convenient kitchen appliance in Europe, it may not catch on in the U.S., and may end up only a short-lived fad. He also highlights some of the geopolitical risks facing the region where the company is based.
Is It Too Risky Not to Sell SodaStream?
By Jim Mueller, CFA and Blake Bos – Dec 18, 2012 at 12:52PM
NASDAQ: SODA
SodaStream International
SodaStream has been around for decades in Europe, but will it be seen as a fad here in the U.S.?
About the Author
Advisor for Motley Fool Options, Future of Entertainment, and Energy Insider, Jim learned how businesses are run while putting his Ph.D. in biochemistry to use at a small biotech company. Jim started investing over two decades ago, initially making the same mistakes most people do. He changed careers to work at the Fool, where he's improved his investing process while developing an appreciation for the importance of investor psychology and taking the long-term view. He received the CFA charter in 2015.