An important part of building an investment thesis for any company is to take a close look at the risks the company faces. In this video, Motley Fool analyst Jim Mueller takes a look at SodaStream (NASDAQ:SODA), the Israeli make-your-own-soda company that has been around for decades in Europe, but has just begun to reach the U.S. market. He talks about how, while this may be a popular and convenient kitchen appliance in Europe, it may not catch on in the U.S., and may end up only a short-lived fad. He also highlights some of the geopolitical risks facing the region where the company is based.

Blake Bos owns shares of SodaStream. Jim Mueller owns shares of The Coca-Cola Company and PepsiCo. The Motley Fool owns shares of Best Buy, PepsiCo, and SodaStream. Motley Fool newsletter services recommend The Coca-Cola Company, PepsiCo, and SodaStream. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.