1 Number That Defined Disney in 2012

For all its success building and acquiring brands -- (cough) Marvel and Pixar (cough) -- Walt Disney's (NYSE: DIS  ) $4 billion purchase of Lucasfilm, creator and shepherd of the Star Wars franchise, may be its smartest acquisition yet.

How big could it be? We'll know a lot more come 2015, when Episode VII is unleashed on a willing audience. Marvel grants some clues in the meantime. Disney has allowed the comic book king to develop an entire cinematic universe under the direction of Joss Whedon, who, in turn, guided Marvel's The Avengers to a $1.5 billion box office performance worldwide.

Can a new Star Wars film do even better? I answer this question and more in the video below. Please watch and then weigh in using the comments box below.

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  • Report this Comment On January 18, 2013, at 4:19 PM, Bighodad808 wrote:

    I agree completely. I am a father, and I have not seen any young boys that haven't at some point fallen in love with Star Wars, and this is how many years since the last big screen episode? I was also a teenager and remember when the first Star Wars episodes hit the big screen, and remember seeing lines of people wrapped around the theaters waiting to see them. This was a phenomenon that I had never seen before. In addition, the entire Star Wars universe is packed with endless numbers of interesting characters that could play central roles in movies or episodes of their own. There is the possibility that Disney can earn back their initial investment in Lucas Film after just one or two episodes. The purchase of Lucas was what caused me to finally pull the trigger and purchase Disney shares myself.

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